Tessa van Soest – Systems thinking as a method
“Be the best FOR the world, not IN the world.” What can system change look like from a business perspective; the goal of transforming to a regenerative economic system? Start measuring what matters. The Executive Director of B Lab Tessa van Soest is explaining what B-corp certification is about, how it all started, while sharing examples of B-corp certified companies. The vision is to build a more inclusive, equitable and regenerative economic system for all people and the planet. Certified B Corporation is a certification for businesses that help them start improving themselves on economic and social and environmental systems, working towards equity. It is a tool that measures your impact as a company and offers insight into your business model. B Corp is working to change behaviours of businesses, norms and cultural expectations about the role of businesses, and to change laws, policies and legal structures that govern businesses’ role in the economy.
