Cultural references as found in science-fiction novels have a huge impact on what the tech in the coming years might look and feel like. But most of all, on our collective expectations and imagination of a possible future. To exemplify this, Joanna McNeil (author of Lurking: How a Person Became a User and upcoming novel, Too Early For The Future) shares several examples from recent pop culture. The film Minority Report had a workshop in early production days that brought together a group of futurists to imagine the future that is both possible but also looks good in a Hollywood movie. Also Elon Musk has in a way inspired many to think about what mainstream space travel could be like. Jose Fernandez, a Hollywood costumer who created many iconic costumes and dresses in major blockbuster movies such as Batman and Marvel movies, contributed to shaping the general understanding of what the future might look like since movies are often connected to what people actually think and remember.