DROPPING INSTITUTIONAL EGO

ANDIE NORDGREN

CCP Games

From The Conference August 18, 2015


"Drop your institutional ego." 


Are today’s organizations too much “I” and too little “you”?  Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations of the quality of the design work on products and services.


Many companies self-obsess and care too much about what their users think about them as a company. They need to re-think and focus on what do users think of themselves as a result of interacting with the creation/product.   


The talk is also available in writing at medium.com

Length 16:58
Total views 1796