Mari Magnus - Un-understanding Identity
"Sitting down and really listen to your target group will give you what you need to create a concept on their premises."
It is always a challenge for producers to mirror a culture that they themselves aren’t a part of. Mari Magnus, Web Producer of NRK's web drama series SKAM, explains how and why your target group will give you everything you need to create a meaningful experience if you actually listen to them. Believe it or not - it is possible to compromise with your target group while making no compromises about how you produce a show.
