Lauren Anderson - Access over ownership

Lauren Anderson

Collaborative Consumption

From The Conference August 22, 2012

Lauren Anderson is the Community Director for Collaborative Consumption, working with organizations to deliver socially game-changing and profitable solutions in the Collaborative Consumption space.

Increasingly, we prioritize access over ownership in our lives. We subscribe to a car service instead of owning a car and we prefer to have access to 15 million songs on Spotify over buying CDs or mp3s. This trend is dubbed collaborative consumption. It was named by TIME as one of the “10 Ideas That Will Change The World” and is the new human behavior we will explore in this session.

http://mediaevolution.se/theconference/

Length 13:46
Total views 1103