Farrah Bostic - Knowledge as a product

Farrah Bostic

The Difference Engine

From The Conference August 18, 2015

"Think about marketing as a service instead of push messages."

Farrah Bostic, Head of Strategy at The Difference Engine, talks about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation. 

Length 23:45
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