DROPPING INSTITUTIONAL EGO
"Drop your institutional ego."
Are today’s organizations too much “I” and too little “you”? Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations of the quality of the design work on products and services.
Many companies self-obsess and care too much about what their users think about them as a company. They need to re-think and focus on what do users think of themselves as a result of interacting with the creation/product.