Fabian Stelzer - Lean Marketing and Growth Hacking

Fabian Stelzer


From The Conference August 21, 2013

Fabian Stelzer, Co-founder at EyeQuant, will introduce the importance of testing one's design intuitions with new tools and ask the question: What do neuroscientists and Piet Mondriaan know about capturing attention that the rest of us may not?

Growth hacking, or lean marketing, is a set of tactics and best practices for getting people to use what you are creating. It’s about having a sense of design, human behavior on the internet and technology, and to feed what you learn to the developing processes of a product or service.