Jordi Roca – Senses and Sensibilities

Jordi Roca

El Celler de Can Roca

From The Conference August 29, 2022

“Why not create a dish from the smell of old book?”

“The most beautiful idea is to be able to eat a song.”


Senses can evoke memories. Jordi Roca explores the connection and interaction between senses, childhood memories, smell and taste. Inspired by Marcel Proust and his ‘In Search of Lost Time’, Jordi shares about his work evoking memories through smell, taste and texture: how he created desserts inspired by perfumes by deconstructing each perfume to create an aroma leading to him making his own perfume. He moved further and extracted the smell of an old book evoking a memory of reading old literature. Could you also eat a forest after a rain? Or taste different colours, each of which would have a specific melody attached to it? Might we evoke a sense of smell of people who had lost it by combining an experience of different senses, like seeing, hearing and others?

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Theme 2022