Sille Krukow - Behavioral design
"Why is it so hard to change our behaviour on an every day basis?"
Nudge and behavioural design expert Sille Krukow explains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do the things that we do. But by observing both the behaviour and the context, it is possible to use design to change our habits to the better.