Q&A - The Craft Of Storytelling

Q&A - The Craft Of Storytelling

From The Conference August 20, 2014

In recent years it has become increasingly important for brands and businesses to communicate a convincing story about what they’re offering to the world. In this session you’ll learn how to make the world around you understand the brilliance of your ideas and thoughts. You’ll learn from pro storytellers what elements are crucial to make a story interesting.

This session is a great follow up to the sessions on time, virality and life length of content from day 1.

Brian Reed, Producer, This American Life
Brian will talk about the specific tools and tactics he and his colleagues at This American Life use to construct compelling, emotional radio stories.

Jill Nussbaum, Executive Director of Product Design, Barbarian Group
Jill will examine the great moments of design fiction past, demonstrate recent examples and illustrate how new fictions can be brought to life in the future.

Nonny de la Peña, Senior Research Fellow in Immersive Journalism, USC School of Cinematic Arts
Nonny will talk about how to utilize virtual reality to create immersive news experiences.


Length 02:59
Total views 1435
Theme Q&A