Martin Berg - What you need to know about the youth

Martin Berg

Good Old

From The Conference August 25, 2011

Martin Berg is a senior lecturer in sociology at Halmstad University but is currently appointed as senior researcher at the strategic web agency Good Old.

Critically assessing the concepts of “user”, “consumer” and “producer”, Dr Berg highlights the importance of taking into account a sociological understanding of identity construction in order to gain insights on current as well as future uses of media and social network sites.