Mai-Li Hammargren - From Local To Global

Mai-Li Hammargren


From The Conference August 23, 2012

Mai-Li Hammargren is the founder and CEO of the Swedish company Mutewatch. She will focus her presentation on how they communicated the product so successfully on a global scale.

Scandinavia is a part of the world where pretty few people live, ie. our domestic market is small. That’s probably why we have a history of being good at exporting our innovations. But how do you do that in our competitive world? This session is about taking your business and idea from a local operation to a global company.

Length 22:15
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