Kevin Lee - How China Creates and Consumes Media

Kevin Lee

China Youthology

From The Conference August 24, 2011

Kevin Lee is COO for China Youthology, a research and consulting firm specializing in China youth culture trends and marketing insights.

At The Conference Kevin gave a holistic understanding of China’s youth, the world as they see it through their eyes, the major drivers that are impacting their experience and development, and the new identities, values and meanings they are developing that will inevitably define what they desire, consume and interpret from the world.