Jemma Xu - Global Outlook
”WeChat: you could live in China using nothing else”
In China, the mentality of start-ups is all or nothing. As a start-up, you will have to decide whether to focus on China or the rest of the world - you simply can’t do both. The cultural difference is too vast.
Jemma Xu is the CEO and co-founder of the Australia-based travel company Tripalocal. In this talk she shares her experiences of the current major tech trends and the segmentation of the Chinese market, as well as how to innovate chinese style.