James Haliburton - Why you won’t use the next big thing
"There will be no more rockstar designers."
In this talk James Haliburton, co-founder and CEO of the strategic design consultancy Topp, talks about why you won't use the next big thing and why designers of IoT experiences will need to check their egos at the door, as the most important innovations will be distributed, invisible, and will only be recognized when they don't work as intended.
