Fernanda Saboia - One to One - A New Mode of Communication

Fernanda Saboia


From The Conference August 16, 2016

”Messaging has an analog precedent. Social media doesn't”

Why have messaging apps surpassed social media in active users? That is the question that Fernanda Saboia, Senior Product Strategist at Huge, asks. The answer lies in response rate, privacy, and micro communities, among other things.

Fernanda explains WhatsApp’s success in Brazil, talks about the future of commerce and what companies can do to reach people in secluded channels.