Erika Hall - Data won’t tell us what to do!

Erika Hall

Mule Design

From The Conference August 19, 2014


"Data won't tell us what to do."

Is more data really helping humanity make better decisions? Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches. 

Erika Hall, Senior Strategist at Mule Design, reminds us that in order to meet real human needs, we need to approach the data we collect with empathy - seeing not only the facts, but the story. 

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