Christiane Vejlø - The Interest Graph
Christiane Vejlø is a leading digital trend expert, strategic adviser and founder of the digital lifestyle magazine Elektronista.dk.
We’ve had the social graph for some years, letting us use the relation between people. Now we are increasingly benefiting from understanding the relationships between ourselves and the things around us, with the building of interest graphs. Here we will dig deeper into it by looking at it from both a consumers and brands perspective.