Jill Nussbaum - Design fiction - imagine the future

Jill Nussbaum

The Barbarian Group

From The Conference August 20, 2014


"Let's tattoo design fiction on our arms... or legs!"

Designer Jill Nussbaum takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.

Good stories have the ability to take new ideas and put them in a context that everybody understands. But today's designers are envisioning a future of how things can potentially be, and need to be able to communicate this to their clients. 

Design fiction, as a kind of idea prototyping, will help to inspire and image the future. 

Length 15:23
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