Scott Cohen - How to keep users engaged over time
"We are not the ones consuming information, information is consuming us."
We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with user-generated content and time.
Coming from the music industry, Scott Cohen, founder of The Orchard, gives an insight into how to navigate today's jigsaw puzzle of micro content. He explains that we have to ask ourselves a different question, namely how to make people addicted to your content?