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            <itunes:name>Video Archive – The Conference by Media Evolution</itunes:name>
            <itunes:email>theconference@mediaevolution.se</itunes:email>
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        <title>Storytelling</title>
        <link>https://videos.theconference.se</link>
        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
        <itunes:subtitle>Videos generated by Media Evolution</itunes:subtitle>
        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
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        <itunes:explicit>no</itunes:explicit>
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            <title>Nicholas Felton - Creating meaningful stories out of data</title>
            <link>http://videos.theconference.se/nicholas-felton-creating-meaningful-stories-out</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;br&gt;&lt;b&gt;“When you combine life with long exposure photography you get stories”.&lt;/b&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Nicholas Felton is a designer, entrepreneur and artist whose work focuses on translating quotidian data into meaningful objects and experiences.&lt;/p&gt;&lt;br&gt;&lt;p&gt;Data has become creative material; it’s the new wood of which we can make beautiful objects from.&amp;nbsp;In a world flooded with photographs, what new forms of communication become possible when photography and data visualization techniques are merged to tell complex stories.&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/nicholas-felton-creating-meaningful-stories-out"&gt;&lt;img src="http://videos.theconference.se/10820442/12072946/40dfbae8f293f6e0c8eca62a8b8d5a9f/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 19 Aug 2015 18:56:07 GMT</pubDate>
            <media:title>Nicholas Felton - Creating meaningful stories out of data</media:title>
            <itunes:summary>“When you combine life with long exposure photography you get stories”.Nicholas Felton is a designer, entrepreneur and artist whose work focuses on translating quotidian data into meaningful objects and experiences.Data has become creative material; it’s the new wood of which we can make beautiful objects from.In a world flooded with photographs, what new forms of communication become possible when photography and data visualization techniques are merged to tell complex stories.</itunes:summary>
            <itunes:subtitle>“When you combine life with long exposure photography you get stories”.Nicholas Felton is a designer, entrepreneur and artist whose work focuses on translating quotidian data into meaningful objects and experiences.Data has become creative...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>14:48</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;br&gt;&lt;b&gt;“When you combine life with long exposure photography you get stories”.&lt;/b&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Nicholas Felton is a designer, entrepreneur and artist whose work focuses on translating quotidian data into meaningful objects and experiences.&lt;/p&gt;&lt;br&gt;&lt;p&gt;Data has become creative material; it’s the new wood of which we can make beautiful objects from.&amp;nbsp;In a world flooded with photographs, what new forms of communication become possible when photography and data visualization techniques are merged to tell complex stories.&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/nicholas-felton-creating-meaningful-stories-out"&gt;&lt;img src="http://videos.theconference.se/10820442/12072946/40dfbae8f293f6e0c8eca62a8b8d5a9f/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=40dfbae8f293f6e0c8eca62a8b8d5a9f&amp;source=podcast&amp;photo%5fid=12072946" width="625" height="352" type="text/html" medium="video" duration="888" isDefault="true" expression="full"/>
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            <category>2015</category>
            <category>finding and using stories</category>
            <category>newyork</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/10820437/12072925/b17af2d75742627b3317db0f267a0901/video_medium/bjarke-myrthu-life-after-the-printing-press-video.mp4?source=podcast" type="video/mp4" length="38070905"/>
            <title>Bjarke Myrthu - Life after the printing press</title>
            <link>http://videos.theconference.se/bjarke-myrthu-life-after-the-printing-press</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;br&gt;&lt;b&gt;”The new campfire is this amazing grid created by little pieces that all merge together to our own individual stories.” &lt;/b&gt;&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Bjarke Myrthu is CEO &amp;amp; founder of BLIND SPOT an interactive storytelling app for social media. In this talk&amp;nbsp;he takes on a storytelling perspective and&amp;nbsp;speaks&amp;nbsp;about life after the printing press and how it’s changing the way we socialize, the way you work and the way you learn.&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;There is a fundamental change in the way that we tell stories and that change is due to the growing use of social media. The history behind storytelling began as a linear process with stories being told in front of a campfire as a social activity.&amp;nbsp;Today storytelling online involve collective stories that humans share with each other and pass around the Internet. Time and space is no longer a limit for communication to flourish.&lt;br&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/bjarke-myrthu-life-after-the-printing-press"&gt;&lt;img src="http://videos.theconference.se/10820437/12072925/b17af2d75742627b3317db0f267a0901/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 19 Aug 2015 18:49:36 GMT</pubDate>
            <media:title>Bjarke Myrthu - Life after the printing press</media:title>
            <itunes:summary>”The new campfire is this amazing grid created by little pieces that all merge together to our own individual stories.” Bjarke Myrthu is CEO  founder of BLIND SPOT an interactive storytelling app for social media. In this talkhe takes on a storytelling perspective andspeaksabout life after the printing press and how it’s changing the way we socialize, the way you work and the way you learn.There is a fundamental change in the way that we tell stories and that change is due to the growing use of social media. The history behind storytelling began as a linear process with stories being told in front of a campfire as a social activity.Today storytelling online involve collective stories that humans share with each other and pass around the Internet. Time and space is no longer a limit for communication to flourish.</itunes:summary>
            <itunes:subtitle>”The new campfire is this amazing grid created by little pieces that all merge together to our own individual stories.” Bjarke Myrthu is CEO  founder of BLIND SPOT an interactive storytelling app for social media. In this talkhe takes on a...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>12:37</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;br&gt;&lt;b&gt;”The new campfire is this amazing grid created by little pieces that all merge together to our own individual stories.” &lt;/b&gt;&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Bjarke Myrthu is CEO &amp;amp; founder of BLIND SPOT an interactive storytelling app for social media. In this talk&amp;nbsp;he takes on a storytelling perspective and&amp;nbsp;speaks&amp;nbsp;about life after the printing press and how it’s changing the way we socialize, the way you work and the way you learn.&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;There is a fundamental change in the way that we tell stories and that change is due to the growing use of social media. The history behind storytelling began as a linear process with stories being told in front of a campfire as a social activity.&amp;nbsp;Today storytelling online involve collective stories that humans share with each other and pass around the Internet. Time and space is no longer a limit for communication to flourish.&lt;br&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/bjarke-myrthu-life-after-the-printing-press"&gt;&lt;img src="http://videos.theconference.se/10820437/12072925/b17af2d75742627b3317db0f267a0901/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=b17af2d75742627b3317db0f267a0901&amp;source=podcast&amp;photo%5fid=12072925" width="625" height="352" type="text/html" medium="video" duration="757" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/10820437/12072925/b17af2d75742627b3317db0f267a0901/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2015</category>
            <category>finding and using stories</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/10820440/12071866/c27a91387be173ba30de66547c8bb553/video_medium/finding-and-using-stories-video.mp4?source=podcast" type="video/mp4" length="53867488"/>
            <title>FINDING AND USING STORIES</title>
            <link>http://videos.theconference.se/finding-and-using-stories</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;br&gt;&lt;b&gt;“This is not a museum tour, this is a museum adventure.”&lt;/b&gt;&lt;/p&gt;&lt;br&gt;Nick Gray, Museum Hack founder and CEO,&amp;nbsp;talks about how we can find stories in any material we might have at hand. He’s a guy who loves museums but hates how most museum tours are given and founded Museum Hack to offer unconventional stories from museums as an answer.&lt;br&gt;&lt;br&gt;Nick tells about how the guests are encouraged to play games and&amp;nbsp;take selfies during the tours. In the end, it’s all about enabling and inspiring people to become better creators.&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/finding-and-using-stories"&gt;&lt;img src="http://videos.theconference.se/10820440/12071866/c27a91387be173ba30de66547c8bb553/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 19 Aug 2015 14:36:34 GMT</pubDate>
            <media:title>FINDING AND USING STORIES</media:title>
            <itunes:summary>“This is not a museum tour, this is a museum adventure.”Nick Gray, Museum Hack founder and CEO,talks about how we can find stories in any material we might have at hand. He’s a guy who loves museums but hates how most museum tours are given and founded Museum Hack to offer unconventional stories from museums as an answer.Nick tells about how the guests are encouraged to play games andtake selfies during the tours. In the end, it’s all about enabling and inspiring people to become better creators.</itunes:summary>
            <itunes:subtitle>“This is not a museum tour, this is a museum adventure.”Nick Gray, Museum Hack founder and CEO,talks about how we can find stories in any material we might have at hand. He’s a guy who loves museums but hates how most museum tours are given and...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>18:39</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;br&gt;&lt;b&gt;“This is not a museum tour, this is a museum adventure.”&lt;/b&gt;&lt;/p&gt;&lt;br&gt;Nick Gray, Museum Hack founder and CEO,&amp;nbsp;talks about how we can find stories in any material we might have at hand. He’s a guy who loves museums but hates how most museum tours are given and founded Museum Hack to offer unconventional stories from museums as an answer.&lt;br&gt;&lt;br&gt;Nick tells about how the guests are encouraged to play games and&amp;nbsp;take selfies during the tours. In the end, it’s all about enabling and inspiring people to become better creators.&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/finding-and-using-stories"&gt;&lt;img src="http://videos.theconference.se/10820440/12071866/c27a91387be173ba30de66547c8bb553/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=c27a91387be173ba30de66547c8bb553&amp;source=podcast&amp;photo%5fid=12071866" width="625" height="352" type="text/html" medium="video" duration="1119" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/10820440/12071866/c27a91387be173ba30de66547c8bb553/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2015</category>
            <category>finding and using stories</category>
            <category>newyork</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10160333/063843ea8f2234fd6d12d79b9448ae78/video_medium/brian-reed-how-to-construct-a-compelling-story-video.mp4?source=podcast" type="video/mp4" length="74093453"/>
            <title>Brian Reed - How to construct a compelling story</title>
            <link>http://videos.theconference.se/brian-reed-how-to-construct-a-compelling-story</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"A story should make a larger point about human experience and the world."&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Brian Reed is a producer at This American Life, &lt;/i&gt;the creators of the recent mega hit podcast &lt;i&gt;Serial.&lt;/i&gt; He gives an insight about important basic elements to be able to craft a good story.&lt;br&gt;&lt;br&gt;In This American Life, he and his colleagues focus on three things: action, reflection and stakes. Put together, these become really powerful. But you also need to think about motion when telling a story, as this will pull people forward and make them actually listen.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/brian-reed-how-to-construct-a-compelling-story"&gt;&lt;img src="http://videos.theconference.se/9826383/10160333/063843ea8f2234fd6d12d79b9448ae78/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 17:44:19 GMT</pubDate>
            <media:title>Brian Reed - How to construct a compelling story</media:title>
            <itunes:summary>"A story should make a larger point about human experience and the world."Brian Reed is a producer at This American Life, the creators of the recent mega hit podcast Serial. He gives an insight about important basic elements to be able to craft a good story.In This American Life, he and his colleagues focus on three things: action, reflection and stakes. Put together, these become really powerful. But you also need to think about motion when telling a story, as this will pull people forward and make them actually listen.</itunes:summary>
            <itunes:subtitle>"A story should make a larger point about human experience and the world."Brian Reed is a producer at This American Life, the creators of the recent mega hit podcast Serial. He gives an insight about important basic elements to be able to craft a...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>15:54</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"A story should make a larger point about human experience and the world."&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Brian Reed is a producer at This American Life, &lt;/i&gt;the creators of the recent mega hit podcast &lt;i&gt;Serial.&lt;/i&gt; He gives an insight about important basic elements to be able to craft a good story.&lt;br&gt;&lt;br&gt;In This American Life, he and his colleagues focus on three things: action, reflection and stakes. Put together, these become really powerful. But you also need to think about motion when telling a story, as this will pull people forward and make them actually listen.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/brian-reed-how-to-construct-a-compelling-story"&gt;&lt;img src="http://videos.theconference.se/9826383/10160333/063843ea8f2234fd6d12d79b9448ae78/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=063843ea8f2234fd6d12d79b9448ae78&amp;source=podcast&amp;photo%5fid=10160333" width="625" height="352" type="text/html" medium="video" duration="954" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10160333/063843ea8f2234fd6d12d79b9448ae78/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2014</category>
            <category>curator's collection</category>
            <category>execution of ideas</category>
            <category>newyork</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10160352/121eb25c9c10df6504e1393abcb0b716/video_medium/jill-nussbaum-design-fiction-imagine-the-video.mp4?source=podcast" type="video/mp4" length="42197925"/>
            <title>Jill Nussbaum - Design fiction - imagine the future</title>
            <link>http://videos.theconference.se/jill-nussbaum-design-fiction-imagine-the</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Let's tattoo design fiction on our arms... or legs!"&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Designer Jill Nussbaum&lt;/i&gt; takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.&lt;br&gt;&lt;br&gt;Good stories have the ability to take new ideas and put them in a context that everybody understands. But today's designers are envisioning a future of how things can potentially be, and need to be able to communicate this to their clients.&amp;nbsp;&lt;br&gt;&lt;br&gt;Design fiction, as a kind of idea prototyping, will help to inspire and image the future.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/jill-nussbaum-design-fiction-imagine-the"&gt;&lt;img src="http://videos.theconference.se/9826383/10160352/121eb25c9c10df6504e1393abcb0b716/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 17:44:05 GMT</pubDate>
            <media:title>Jill Nussbaum - Design fiction - imagine the future</media:title>
            <itunes:summary>"Let's tattoo design fiction on our arms... or legs!"Designer Jill Nussbaum takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.Good stories have the ability to take new ideas and put them in a context that everybody understands. But today's designers are envisioning a future of how things can potentially be, and need to be able to communicate this to their clients.Design fiction, as a kind of idea prototyping, will help to inspire and image the future.</itunes:summary>
            <itunes:subtitle>"Let's tattoo design fiction on our arms... or legs!"Designer Jill Nussbaum takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.Good stories...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>15:23</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Let's tattoo design fiction on our arms... or legs!"&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Designer Jill Nussbaum&lt;/i&gt; takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.&lt;br&gt;&lt;br&gt;Good stories have the ability to take new ideas and put them in a context that everybody understands. But today's designers are envisioning a future of how things can potentially be, and need to be able to communicate this to their clients.&amp;nbsp;&lt;br&gt;&lt;br&gt;Design fiction, as a kind of idea prototyping, will help to inspire and image the future.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/jill-nussbaum-design-fiction-imagine-the"&gt;&lt;img src="http://videos.theconference.se/9826383/10160352/121eb25c9c10df6504e1393abcb0b716/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=121eb25c9c10df6504e1393abcb0b716&amp;source=podcast&amp;photo%5fid=10160352" width="625" height="352" type="text/html" medium="video" duration="923" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10160352/121eb25c9c10df6504e1393abcb0b716/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2014</category>
            <category>newyork</category>
            <category>the craft of storytelling</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10160357/55c50d1449978e0a339d39f9482b420e/video_medium/nonny-de-la-pena-immersive-storytelling-video.mp4?source=podcast" type="video/mp4" length="48028639"/>
            <title>Nonny de la Peña - Immersive storytelling</title>
            <link>http://videos.theconference.se/nonny-de-la-pena-immersive-storytelling</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"It starts to feel very actual after a while."&lt;/b&gt;&lt;br&gt;&lt;br&gt;How do you create a sense of embodiment in cyberspace? &lt;i&gt;Nonny De La Peña, Senior Research Fellow at USC School Of Cinematic Arts&lt;/i&gt;, has the answer.&amp;nbsp;&lt;br&gt;&lt;br&gt;She takes us into the world of immersive journalism, which uses gaming platforms and virtual environments to create experiences of news and non-fiction.&amp;nbsp;Looking at how immersive journalism works, you start to feel how your mind can be tricked into giving you presence in another place.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/nonny-de-la-pena-immersive-storytelling"&gt;&lt;img src="http://videos.theconference.se/9826383/10160357/55c50d1449978e0a339d39f9482b420e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 17:43:36 GMT</pubDate>
            <media:title>Nonny de la Peña - Immersive storytelling</media:title>
            <itunes:summary>"It starts to feel very actual after a while."How do you create a sense of embodiment in cyberspace? Nonny De La Peña, Senior Research Fellow at USC School Of Cinematic Arts, has the answer.She takes us into the world of immersive journalism, which uses gaming platforms and virtual environments to create experiences of news and non-fiction.Looking at how immersive journalism works, you start to feel how your mind can be tricked into giving you presence in another place.</itunes:summary>
            <itunes:subtitle>"It starts to feel very actual after a while."How do you create a sense of embodiment in cyberspace? Nonny De La Peña, Senior Research Fellow at USC School Of Cinematic Arts, has the answer.She takes us into the world of immersive journalism,...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>17:56</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"It starts to feel very actual after a while."&lt;/b&gt;&lt;br&gt;&lt;br&gt;How do you create a sense of embodiment in cyberspace? &lt;i&gt;Nonny De La Peña, Senior Research Fellow at USC School Of Cinematic Arts&lt;/i&gt;, has the answer.&amp;nbsp;&lt;br&gt;&lt;br&gt;She takes us into the world of immersive journalism, which uses gaming platforms and virtual environments to create experiences of news and non-fiction.&amp;nbsp;Looking at how immersive journalism works, you start to feel how your mind can be tricked into giving you presence in another place.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/nonny-de-la-pena-immersive-storytelling"&gt;&lt;img src="http://videos.theconference.se/9826383/10160357/55c50d1449978e0a339d39f9482b420e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=55c50d1449978e0a339d39f9482b420e&amp;source=podcast&amp;photo%5fid=10160357" width="625" height="352" type="text/html" medium="video" duration="1076" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10160357/55c50d1449978e0a339d39f9482b420e/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/9826383/10160357/55c50d1449978e0a339d39f9482b420e/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2014</category>
            <category>the craft of storytelling</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10160183/d82fe9d35146532611fa70df627a425e/video_medium/brian-reed-interview-video.mp4?source=podcast" type="video/mp4" length="141069262"/>
            <title>Brian Reed - Interview</title>
            <link>http://videos.theconference.se/brian-reed-interview</link>
            <description>&lt;p&gt;Brian Reed interviewed by Andreas Ekström, Sydsvenskan.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/brian-reed-interview"&gt;&lt;img src="http://videos.theconference.se/9826383/10160183/d82fe9d35146532611fa70df627a425e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 16:32:24 GMT</pubDate>
            <media:title>Brian Reed - Interview</media:title>
            <itunes:summary>Brian Reed interviewed by Andreas Ekström, Sydsvenskan.</itunes:summary>
            <itunes:subtitle>Brian Reed interviewed by Andreas Ekström, Sydsvenskan.</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>18:19</itunes:duration>
            <media:description type="html">&lt;p&gt;Brian Reed interviewed by Andreas Ekström, Sydsvenskan.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/brian-reed-interview"&gt;&lt;img src="http://videos.theconference.se/9826383/10160183/d82fe9d35146532611fa70df627a425e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=d82fe9d35146532611fa70df627a425e&amp;source=podcast&amp;photo%5fid=10160183" width="625" height="352" type="text/html" medium="video" duration="1099" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10160183/d82fe9d35146532611fa70df627a425e/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/9826383/10160183/d82fe9d35146532611fa70df627a425e/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2014</category>
            <category>interview</category>
            <category>the craft of storytelling</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10156232/6ae063ccf90e86f13656fba3c836fbe6/video_medium/per-cromwell-stories-worth-retelling-video.mp4?source=podcast" type="video/mp4" length="63492386"/>
            <title>Per Cromwell - Stories worth retelling</title>
            <link>http://videos.theconference.se/per-cromwell-stories-worth-retelling</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Either you're part of the content or you're part of the disruption."&lt;/b&gt;&lt;br&gt;&lt;br&gt;In the eyes of&amp;nbsp;&lt;i&gt;Per Cromwell, co-founder of Studio Total&lt;/i&gt;, storytelling&amp;nbsp;means designing and crafting something that people will want to retell.&amp;nbsp;&lt;br&gt;&lt;br&gt;Today, you cannot buy attention, you have to deserve it, and to be perceived as innovative, you also have to be innovative.&amp;nbsp;&lt;br&gt;&lt;br&gt;With examples from various Studio Total campaigns, Per talks about the importance of standing out and getting everyone to look - not only your target audience.&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/per-cromwell-stories-worth-retelling"&gt;&lt;img src="http://videos.theconference.se/9826383/10156232/6ae063ccf90e86f13656fba3c836fbe6/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://videos.theconference.se/photo/10156232</guid>
            <pubDate>Tue, 19 Aug 2014 18:27:21 GMT</pubDate>
            <media:title>Per Cromwell - Stories worth retelling</media:title>
            <itunes:summary>"Either you're part of the content or you're part of the disruption."In the eyes ofPer Cromwell, co-founder of Studio Total, storytellingmeans designing and crafting something that people will want to retell.Today, you cannot buy attention, you have to deserve it, and to be perceived as innovative, you also have to be innovative.With examples from various Studio Total campaigns, Per talks about the importance of standing out and getting everyone to look - not only your target audience.</itunes:summary>
            <itunes:subtitle>"Either you're part of the content or you're part of the disruption."In the eyes ofPer Cromwell, co-founder of Studio Total, storytellingmeans designing and crafting something that people will want to retell.Today, you cannot buy attention, you...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>23:30</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Either you're part of the content or you're part of the disruption."&lt;/b&gt;&lt;br&gt;&lt;br&gt;In the eyes of&amp;nbsp;&lt;i&gt;Per Cromwell, co-founder of Studio Total&lt;/i&gt;, storytelling&amp;nbsp;means designing and crafting something that people will want to retell.&amp;nbsp;&lt;br&gt;&lt;br&gt;Today, you cannot buy attention, you have to deserve it, and to be perceived as innovative, you also have to be innovative.&amp;nbsp;&lt;br&gt;&lt;br&gt;With examples from various Studio Total campaigns, Per talks about the importance of standing out and getting everyone to look - not only your target audience.&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/per-cromwell-stories-worth-retelling"&gt;&lt;img src="http://videos.theconference.se/9826383/10156232/6ae063ccf90e86f13656fba3c836fbe6/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=6ae063ccf90e86f13656fba3c836fbe6&amp;source=podcast&amp;photo%5fid=10156232" width="625" height="352" type="text/html" medium="video" duration="1410" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10156232/6ae063ccf90e86f13656fba3c836fbe6/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/9826383/10156232/6ae063ccf90e86f13656fba3c836fbe6/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2014</category>
            <category>anatomy of virality</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10155083/2b4bc1e0a74105ae601949f01dfe1577/video_medium/ed-cooke-memory-techniques-for-learning-video.mp4?source=podcast" type="video/mp4" length="48809310"/>
            <title>Ed Cooke - Memory techniques for learning</title>
            <link>http://videos.theconference.se/ed-cooke-memory-techniques-for-learning</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Memories need to be used."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Memory techniques teaches us how to use our imagination to store information more powerfully, making our memories last longer.&lt;br&gt;&lt;br&gt;While explaining the basic foundations for &lt;i&gt;Memrise&lt;/i&gt;, an online learning platform focusing on memory training, &lt;i&gt;Ed Cooke&lt;/i&gt; - himself Grand Master of Memory - learns us how to become better at remembering with the help from a few essential tricks.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/ed-cooke-memory-techniques-for-learning"&gt;&lt;img src="http://videos.theconference.se/9826383/10155083/2b4bc1e0a74105ae601949f01dfe1577/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://videos.theconference.se/photo/10155083</guid>
            <pubDate>Tue, 19 Aug 2014 14:44:13 GMT</pubDate>
            <media:title>Ed Cooke - Memory techniques for learning</media:title>
            <itunes:summary>"Memories need to be used."Memory techniques teaches us how to use our imagination to store information more powerfully, making our memories last longer.While explaining the basic foundations for Memrise, an online learning platform focusing on memory training, Ed Cooke - himself Grand Master of Memory - learns us how to become better at remembering with the help from a few essential tricks.</itunes:summary>
            <itunes:subtitle>"Memories need to be used."Memory techniques teaches us how to use our imagination to store information more powerfully, making our memories last longer.While explaining the basic foundations for Memrise, an online learning platform focusing on...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>17:19</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Memories need to be used."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Memory techniques teaches us how to use our imagination to store information more powerfully, making our memories last longer.&lt;br&gt;&lt;br&gt;While explaining the basic foundations for &lt;i&gt;Memrise&lt;/i&gt;, an online learning platform focusing on memory training, &lt;i&gt;Ed Cooke&lt;/i&gt; - himself Grand Master of Memory - learns us how to become better at remembering with the help from a few essential tricks.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/ed-cooke-memory-techniques-for-learning"&gt;&lt;img src="http://videos.theconference.se/9826383/10155083/2b4bc1e0a74105ae601949f01dfe1577/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=2b4bc1e0a74105ae601949f01dfe1577&amp;source=podcast&amp;photo%5fid=10155083" width="625" height="352" type="text/html" medium="video" duration="1039" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10155083/2b4bc1e0a74105ae601949f01dfe1577/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/9826383/10155083/2b4bc1e0a74105ae601949f01dfe1577/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2014</category>
            <category>an hour on time</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10154445/e2f81f169b38b9682cc57ec6a6ef6caa/video_medium/molly-crabapple-art-and-the-network-video.mp4?source=podcast" type="video/mp4" length="86475295"/>
            <title>Molly Crabapple - Art and the network</title>
            <link>http://videos.theconference.se/molly-crabapple-art-and-the-network</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"A sketchpad can go places cameras cannot look."&lt;br&gt;&lt;br&gt;&lt;/b&gt;For &lt;i&gt;Molly Crabapple&lt;/i&gt;, art is the discipline of seeing. Together with her sketchpad, she has been able to see things cameras couldn't - portraying Guantanamo Bay prisoners, Occupy Wall Street protesters and Syrian refugees.&amp;nbsp;&lt;br&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;Molly talks of the importance of drawing in a networked world, where there are more images than ever before. She also challenges us as listeners to draw. Because even though it can't change the world, it might make us see it a bit differently.&amp;nbsp;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/molly-crabapple-art-and-the-network"&gt;&lt;img src="http://videos.theconference.se/9826383/10154445/e2f81f169b38b9682cc57ec6a6ef6caa/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://videos.theconference.se/photo/10154445</guid>
            <pubDate>Tue, 19 Aug 2014 12:02:19 GMT</pubDate>
            <media:title>Molly Crabapple - Art and the network</media:title>
            <itunes:summary>"A sketchpad can go places cameras cannot look."For Molly Crabapple, art is the discipline of seeing. Together with her sketchpad, she has been able to see things cameras couldn't - portraying Guantanamo Bay prisoners, Occupy Wall Street protesters and Syrian refugees.Molly talks of the importance of drawing in a networked world, where there are more images than ever before. She also challenges us as listeners to draw. Because even though it can't change the world, it might make us see it a bit differently.</itunes:summary>
            <itunes:subtitle>"A sketchpad can go places cameras cannot look."For Molly Crabapple, art is the discipline of seeing. Together with her sketchpad, she has been able to see things cameras couldn't - portraying Guantanamo Bay prisoners, Occupy Wall Street...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>39:56</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"A sketchpad can go places cameras cannot look."&lt;br&gt;&lt;br&gt;&lt;/b&gt;For &lt;i&gt;Molly Crabapple&lt;/i&gt;, art is the discipline of seeing. Together with her sketchpad, she has been able to see things cameras couldn't - portraying Guantanamo Bay prisoners, Occupy Wall Street protesters and Syrian refugees.&amp;nbsp;&lt;br&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;Molly talks of the importance of drawing in a networked world, where there are more images than ever before. She also challenges us as listeners to draw. Because even though it can't change the world, it might make us see it a bit differently.&amp;nbsp;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/molly-crabapple-art-and-the-network"&gt;&lt;img src="http://videos.theconference.se/9826383/10154445/e2f81f169b38b9682cc57ec6a6ef6caa/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=e2f81f169b38b9682cc57ec6a6ef6caa&amp;source=podcast&amp;photo%5fid=10154445" width="625" height="352" type="text/html" medium="video" duration="2396" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10154445/e2f81f169b38b9682cc57ec6a6ef6caa/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/9826383/10154445/e2f81f169b38b9682cc57ec6a6ef6caa/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2014</category>
            <category>keynote</category>
            <category>newyork</category>
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