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            <itunes:name>Video Archive – The Conference by Media Evolution</itunes:name>
            <itunes:email>theconference@mediaevolution.se</itunes:email>
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        <title>Research Methodology</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:subtitle>Videos generated by Media Evolution</itunes:subtitle>
        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
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        <itunes:explicit>no</itunes:explicit>
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            <title>Research Methodology</title>
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            <title>Paul Adams - How to identify users problems</title>
            <link>http://videos.theconference.se/paul-adams-how-to-identify-users-problems</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Stop applying your ideas on how the world works today."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Throughout history we have consequently been applying new technology to fill needs in the existing world. As the &lt;i&gt;VP of Intercom, Paul Adams&lt;/i&gt; aims to identify user problems.&lt;br&gt;&lt;br&gt;Instead of obsessing about the technology itself, we should focus on what it can be used for. Just like the combustion engine and electricity came to be revolutionary for human networking, we should focus on how we can use the internet to change the world we live in.&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/paul-adams-how-to-identify-users-problems"&gt;&lt;img src="http://videos.theconference.se/9826383/10155799/7b0612cd3033b4d7a26436b9d991308f/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:43:14 GMT</pubDate>
            <media:title>Paul Adams - How to identify users problems</media:title>
            <itunes:summary>"Stop applying your ideas on how the world works today."Throughout history we have consequently been applying new technology to fill needs in the existing world. As the VP of Intercom, Paul Adams aims to identify user problems.Instead of obsessing about the technology itself, we should focus on what it can be used for. Just like the combustion engine and electricity came to be revolutionary for human networking, we should focus on how we can use the internet to change the world we live in.</itunes:summary>
            <itunes:subtitle>"Stop applying your ideas on how the world works today."Throughout history we have consequently been applying new technology to fill needs in the existing world. As the VP of Intercom, Paul Adams aims to identify user problems.Instead of obsessing...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>25:56</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Stop applying your ideas on how the world works today."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Throughout history we have consequently been applying new technology to fill needs in the existing world. As the &lt;i&gt;VP of Intercom, Paul Adams&lt;/i&gt; aims to identify user problems.&lt;br&gt;&lt;br&gt;Instead of obsessing about the technology itself, we should focus on what it can be used for. Just like the combustion engine and electricity came to be revolutionary for human networking, we should focus on how we can use the internet to change the world we live in.&amp;nbsp;&amp;nbsp;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/paul-adams-how-to-identify-users-problems"&gt;&lt;img src="http://videos.theconference.se/9826383/10155799/7b0612cd3033b4d7a26436b9d991308f/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=7b0612cd3033b4d7a26436b9d991308f&amp;source=podcast&amp;photo%5fid=10155799" width="625" height="352" type="text/html" medium="video" duration="1556" isDefault="true" expression="full"/>
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            <category>2014</category>
            <category>solving real world problems</category>
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        <item>
            <enclosure url="http://videos.theconference.se/9826383/10155110/4aceaa330348053a3237f26e6ca50d10/video_medium/erika-hall-data-wont-tell-us-what-to-do-video.mp4?source=podcast" type="video/mp4" length="87268294"/>
            <title>Erika Hall - Data won’t tell us what to do!</title>
            <link>http://videos.theconference.se/erika-hall-data-wont-tell-us-what-to-do</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;&lt;/b&gt;&lt;b&gt;"Data won't tell us what to do."&lt;br&gt;&lt;/b&gt;&lt;br&gt;Is more data really helping humanity make better decisions?&amp;nbsp;Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;i&gt;Erika Hall, Senior Strategist at Mule Design,&lt;/i&gt; reminds us that in order to meet real human needs, we need to approach the data we collect with empathy - seeing not only the facts, but the story.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/erika-hall-data-wont-tell-us-what-to-do"&gt;&lt;img src="http://videos.theconference.se/9826383/10155110/4aceaa330348053a3237f26e6ca50d10/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 14:33:00 GMT</pubDate>
            <media:title>Erika Hall - Data won’t tell us what to do!</media:title>
            <itunes:summary>"Data won't tell us what to do."Is more data really helping humanity make better decisions?Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.Erika Hall, Senior Strategist at Mule Design, reminds us that in order to meet real human needs, we need to approach the data we collect with empathy - seeing not only the facts, but the story.</itunes:summary>
            <itunes:subtitle>"Data won't tell us what to do."Is more data really helping humanity make better decisions?Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.Erika Hall, Senior...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>18:29</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;&lt;/b&gt;&lt;b&gt;"Data won't tell us what to do."&lt;br&gt;&lt;/b&gt;&lt;br&gt;Is more data really helping humanity make better decisions?&amp;nbsp;Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;i&gt;Erika Hall, Senior Strategist at Mule Design,&lt;/i&gt; reminds us that in order to meet real human needs, we need to approach the data we collect with empathy - seeing not only the facts, but the story.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/erika-hall-data-wont-tell-us-what-to-do"&gt;&lt;img src="http://videos.theconference.se/9826383/10155110/4aceaa330348053a3237f26e6ca50d10/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=4aceaa330348053a3237f26e6ca50d10&amp;source=podcast&amp;photo%5fid=10155110" width="625" height="352" type="text/html" medium="video" duration="1109" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10155110/4aceaa330348053a3237f26e6ca50d10/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2014</category>
            <category>paying attention</category>
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        <item>
            <enclosure url="http://videos.theconference.se/9826383/10155115/460a392deb8651ece8e5949f5344c3a8/video_medium/ge-jin-offline-context-and-online-stories-video.mp4?source=podcast" type="video/mp4" length="56350303"/>
            <title>Ge - Jin - Offline context and online stories</title>
            <link>http://videos.theconference.se/ge-jin-offline-context-and-online-stories</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"There is always an inspiration waiting to be found."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Functioning as &lt;i&gt;Human Factor Researcher at IDEO in Shanghai, Ge Jin&lt;/i&gt; works with translating research into innovative design.&amp;nbsp;In this, he has discovered the importance of learning from subcultures and understanding the offline context when interpreting online stories.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/ge-jin-offline-context-and-online-stories"&gt;&lt;img src="http://videos.theconference.se/9826383/10155115/460a392deb8651ece8e5949f5344c3a8/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 14:32:43 GMT</pubDate>
            <media:title>Ge - Jin - Offline context and online stories</media:title>
            <itunes:summary>"There is always an inspiration waiting to be found."Functioning as Human Factor Researcher at IDEO in Shanghai, Ge Jin works with translating research into innovative design.In this, he has discovered the importance of learning from subcultures and understanding the offline context when interpreting online stories.</itunes:summary>
            <itunes:subtitle>"There is always an inspiration waiting to be found."Functioning as Human Factor Researcher at IDEO in Shanghai, Ge Jin works with translating research into innovative design.In this, he has discovered the importance of learning from subcultures...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>13:51</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"There is always an inspiration waiting to be found."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Functioning as &lt;i&gt;Human Factor Researcher at IDEO in Shanghai, Ge Jin&lt;/i&gt; works with translating research into innovative design.&amp;nbsp;In this, he has discovered the importance of learning from subcultures and understanding the offline context when interpreting online stories.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/ge-jin-offline-context-and-online-stories"&gt;&lt;img src="http://videos.theconference.se/9826383/10155115/460a392deb8651ece8e5949f5344c3a8/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=460a392deb8651ece8e5949f5344c3a8&amp;source=podcast&amp;photo%5fid=10155115" width="625" height="352" type="text/html" medium="video" duration="831" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10155115/460a392deb8651ece8e5949f5344c3a8/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2014</category>
            <category>paying attention</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10155120/f14e1c871110cde7c050018072a9ae3d/video_medium/sille-krukow-behavioral-design-video.mp4?source=podcast" type="video/mp4" length="87197699"/>
            <title>Sille Krukow - Behavioral design</title>
            <link>http://videos.theconference.se/sille-krukow-behavioral-design</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Why is it so hard to change our behaviour on an every day basis?"&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Nudge and behavioural design expert Sille Krukow&amp;nbsp;&lt;/i&gt;explains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do the things that we do.&amp;nbsp;But by observing both the behaviour and the context, it is possible to use design to change our habits to the better.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/sille-krukow-behavioral-design"&gt;&lt;img src="http://videos.theconference.se/9826383/10155120/f14e1c871110cde7c050018072a9ae3d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 14:28:07 GMT</pubDate>
            <media:title>Sille Krukow - Behavioral design</media:title>
            <itunes:summary>"Why is it so hard to change our behaviour on an every day basis?"Nudge and behavioural design expert Sille Krukowexplains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do the things that we do.But by observing both the behaviour and the context, it is possible to use design to change our habits to the better.</itunes:summary>
            <itunes:subtitle>"Why is it so hard to change our behaviour on an every day basis?"Nudge and behavioural design expert Sille Krukowexplains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>15:07</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Why is it so hard to change our behaviour on an every day basis?"&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Nudge and behavioural design expert Sille Krukow&amp;nbsp;&lt;/i&gt;explains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do the things that we do.&amp;nbsp;But by observing both the behaviour and the context, it is possible to use design to change our habits to the better.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/sille-krukow-behavioral-design"&gt;&lt;img src="http://videos.theconference.se/9826383/10155120/f14e1c871110cde7c050018072a9ae3d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=f14e1c871110cde7c050018072a9ae3d&amp;source=podcast&amp;photo%5fid=10155120" width="625" height="352" type="text/html" medium="video" duration="907" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10155120/f14e1c871110cde7c050018072a9ae3d/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2014</category>
            <category>paying attention</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/7718128/8580242/4fea2c1e76a0a5e8141b4e78dc4809ef/video_medium/tricia-wang-how-visual-media-affect-video.mp4?source=podcast" type="video/mp4" length="135984027"/>
            <title>Tricia Wang - How Visual Media Affect Culture and Identity Globally</title>
            <link>http://videos.theconference.se/tricia-wang-how-visual-media-affect</link>
            <description>&lt;p&gt;Tricia Wang is a global tech ethnographer who researches how technology makes us human. She advises organizations, corporations, and students on utilizing Digital Age ethnographic research methods to improve strategy, policy, services, and products.
&lt;br&gt;&lt;br&gt;&lt;p&gt;The shift to imagery and animation as a primary mode of communication on the web is a fun, creative shift from the primacy of text online. It is also having numerous effects on identity, civic engagement and creative expression.  In this session we want to look at the broader implications of this shift, and what it can mean for brands, governments, organizations and anyone else working in this space.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/tricia-wang-how-visual-media-affect"&gt;&lt;img src="http://videos.theconference.se/7718128/8580242/4fea2c1e76a0a5e8141b4e78dc4809ef/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 22 Aug 2013 13:28:09 GMT</pubDate>
            <media:title>Tricia Wang - How Visual Media Affect Culture and Identity Globally</media:title>
            <itunes:summary>Tricia Wang is a global tech ethnographer who researches how technology makes us human. She advises organizations, corporations, and students on utilizing Digital Age ethnographic research methods to improve strategy, policy, services, and products.
The shift to imagery and animation as a primary mode of communication on the web is a fun, creative shift from the primacy of text online. It is also having numerous effects on identity, civic engagement and creative expression.  In this session we want to look at the broader implications of this shift, and what it can mean for brands, governments, organizations and anyone else working in this space.</itunes:summary>
            <itunes:subtitle>Tricia Wang is a global tech ethnographer who researches how technology makes us human. She advises organizations, corporations, and students on utilizing Digital Age ethnographic research methods to improve strategy, policy, services, and...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>17:23</itunes:duration>
            <media:description type="html">&lt;p&gt;Tricia Wang is a global tech ethnographer who researches how technology makes us human. She advises organizations, corporations, and students on utilizing Digital Age ethnographic research methods to improve strategy, policy, services, and products.
&lt;br&gt;&lt;br&gt;&lt;p&gt;The shift to imagery and animation as a primary mode of communication on the web is a fun, creative shift from the primacy of text online. It is also having numerous effects on identity, civic engagement and creative expression.  In this session we want to look at the broader implications of this shift, and what it can mean for brands, governments, organizations and anyone else working in this space.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/tricia-wang-how-visual-media-affect"&gt;&lt;img src="http://videos.theconference.se/7718128/8580242/4fea2c1e76a0a5e8141b4e78dc4809ef/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=4fea2c1e76a0a5e8141b4e78dc4809ef&amp;source=podcast&amp;photo%5fid=8580242" width="625" height="352" type="text/html" medium="video" duration="1043" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/7718128/8580242/4fea2c1e76a0a5e8141b4e78dc4809ef/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/7718128/8580242/4fea2c1e76a0a5e8141b4e78dc4809ef/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2013</category>
            <category>how visual media affect culture and identity globally</category>
            <category>newyork</category>
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