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            <itunes:name>Video Archive – The Conference by Media Evolution</itunes:name>
            <itunes:email>theconference@mediaevolution.se</itunes:email>
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        <title>Media Formats</title>
        <link>https://videos.theconference.se</link>
        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
        <itunes:subtitle>Videos generated by Media Evolution</itunes:subtitle>
        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
        <itunes:type>episodic</itunes:type>
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            <title>Media Formats</title>
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            <title>Evan Sandhaus - How to archive content</title>
            <link>http://videos.theconference.se/evan-sandhaus-how-to-archive-content</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Our relationship with the past has started to change."&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Evan Sandhaus&amp;nbsp;&lt;/i&gt;presents the future of the past told through the lens of the &lt;i&gt;New York Times&lt;/i&gt; archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times has produced since 1851.&amp;nbsp;&lt;br&gt;&lt;br&gt;Let's face it: users don't have the time and inclination to find their way through the 163 year-old archive. Hence, the New York Times has found a way to successful digital archiving, based on three pillars: distribution, discovery and curation.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/evan-sandhaus-how-to-archive-content"&gt;&lt;img src="http://videos.theconference.se/9826383/10156298/89e38eb4819f011a9a06303d19456e2c/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:45:54 GMT</pubDate>
            <media:title>Evan Sandhaus - How to archive content</media:title>
            <itunes:summary>"Our relationship with the past has started to change."Evan Sandhauspresents the future of the past told through the lens of the New York Times archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times has produced since 1851.Let's face it: users don't have the time and inclination to find their way through the 163 year-old archive. Hence, the New York Times has found a way to successful digital archiving, based on three pillars: distribution, discovery and curation.</itunes:summary>
            <itunes:subtitle>"Our relationship with the past has started to change."Evan Sandhauspresents the future of the past told through the lens of the New York Times archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>21:03</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Our relationship with the past has started to change."&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Evan Sandhaus&amp;nbsp;&lt;/i&gt;presents the future of the past told through the lens of the &lt;i&gt;New York Times&lt;/i&gt; archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times has produced since 1851.&amp;nbsp;&lt;br&gt;&lt;br&gt;Let's face it: users don't have the time and inclination to find their way through the 163 year-old archive. Hence, the New York Times has found a way to successful digital archiving, based on three pillars: distribution, discovery and curation.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/evan-sandhaus-how-to-archive-content"&gt;&lt;img src="http://videos.theconference.se/9826383/10156298/89e38eb4819f011a9a06303d19456e2c/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=89e38eb4819f011a9a06303d19456e2c&amp;source=podcast&amp;photo%5fid=10156298" width="625" height="352" type="text/html" medium="video" duration="1263" isDefault="true" expression="full"/>
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            <category>2014</category>
            <category>increasing the longevity of content</category>
            <category>newyork</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10156263/620b5ab90d93d3e42498c6333f08d98b/video_medium/masakazu-takasu-interactive-design-from-japan-video.mp4?source=podcast" type="video/mp4" length="65719091"/>
            <title>Masakazu Takasu -  Interactive design from Japan</title>
            <link>http://videos.theconference.se/masakazu-takasu-interactive-design-from-japan</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Done is better than perfect."&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Masakazu Takasu, technical evangelist at teamLab&lt;/i&gt;, takes us on a journey to his homeland of Japan and their exciting ways of using technology, design and science. teamLab combines these disciplines to create innovative digital solutions often with physical elements of interaction.&lt;br&gt;&lt;br&gt;Through playing and experimentation, connecting prototyping with 3D graphics, art and much more, they're creating a whole new world of gaming, interactive decorations and augmented reality.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/masakazu-takasu-interactive-design-from-japan"&gt;&lt;img src="http://videos.theconference.se/9826383/10156263/620b5ab90d93d3e42498c6333f08d98b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:44:33 GMT</pubDate>
            <media:title>Masakazu Takasu -  Interactive design from Japan</media:title>
            <itunes:summary>"Done is better than perfect."Masakazu Takasu, technical evangelist at teamLab, takes us on a journey to his homeland of Japan and their exciting ways of using technology, design and science. teamLab combines these disciplines to create innovative digital solutions often with physical elements of interaction.Through playing and experimentation, connecting prototyping with 3D graphics, art and much more, they're creating a whole new world of gaming, interactive decorations and augmented reality.</itunes:summary>
            <itunes:subtitle>"Done is better than perfect."Masakazu Takasu, technical evangelist at teamLab, takes us on a journey to his homeland of Japan and their exciting ways of using technology, design and science. teamLab combines these disciplines to create innovative...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>16:53</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Done is better than perfect."&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Masakazu Takasu, technical evangelist at teamLab&lt;/i&gt;, takes us on a journey to his homeland of Japan and their exciting ways of using technology, design and science. teamLab combines these disciplines to create innovative digital solutions often with physical elements of interaction.&lt;br&gt;&lt;br&gt;Through playing and experimentation, connecting prototyping with 3D graphics, art and much more, they're creating a whole new world of gaming, interactive decorations and augmented reality.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/masakazu-takasu-interactive-design-from-japan"&gt;&lt;img src="http://videos.theconference.se/9826383/10156263/620b5ab90d93d3e42498c6333f08d98b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=620b5ab90d93d3e42498c6333f08d98b&amp;source=podcast&amp;photo%5fid=10156263" width="625" height="352" type="text/html" medium="video" duration="1013" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10156263/620b5ab90d93d3e42498c6333f08d98b/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2014</category>
            <category>prototyping everything</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/9826383/10156284/f8db574dec3fc9ac61a2af21f96e50d4/video_medium/scott-cohen-how-to-keep-users-engaged-over-time-video.mp4?source=podcast" type="video/mp4" length="52057825"/>
            <title>Scott Cohen - How to keep users engaged over time</title>
            <link>http://videos.theconference.se/scott-cohen-how-to-keep-users-engaged-over-time</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"We are not the ones consuming information, information is consuming us."&lt;/b&gt;&lt;br&gt;&lt;br&gt;We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with user-generated content and time.&amp;nbsp;&lt;br&gt;&lt;br&gt;Coming from the music industry, &lt;i&gt;Scott Cohen, founder of The Orchard&lt;/i&gt;, gives an insight into how to navigate today's jigsaw puzzle of micro content. He explains that we have to ask ourselves a different question, namely how to make people addicted to your content?&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/scott-cohen-how-to-keep-users-engaged-over-time"&gt;&lt;img src="http://videos.theconference.se/9826383/10156284/f8db574dec3fc9ac61a2af21f96e50d4/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 18:43:03 GMT</pubDate>
            <media:title>Scott Cohen - How to keep users engaged over time</media:title>
            <itunes:summary>"We are not the ones consuming information, information is consuming us."We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with user-generated content and time.Coming from the music industry, Scott Cohen, founder of The Orchard, gives an insight into how to navigate today's jigsaw puzzle of micro content. He explains that we have to ask ourselves a different question, namely how to make people addicted to your content?</itunes:summary>
            <itunes:subtitle>"We are not the ones consuming information, information is consuming us."We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>15:35</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"We are not the ones consuming information, information is consuming us."&lt;/b&gt;&lt;br&gt;&lt;br&gt;We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with user-generated content and time.&amp;nbsp;&lt;br&gt;&lt;br&gt;Coming from the music industry, &lt;i&gt;Scott Cohen, founder of The Orchard&lt;/i&gt;, gives an insight into how to navigate today's jigsaw puzzle of micro content. He explains that we have to ask ourselves a different question, namely how to make people addicted to your content?&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/scott-cohen-how-to-keep-users-engaged-over-time"&gt;&lt;img src="http://videos.theconference.se/9826383/10156284/f8db574dec3fc9ac61a2af21f96e50d4/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=f8db574dec3fc9ac61a2af21f96e50d4&amp;source=podcast&amp;photo%5fid=10156284" width="625" height="352" type="text/html" medium="video" duration="935" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/9826383/10156284/f8db574dec3fc9ac61a2af21f96e50d4/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2014</category>
            <category>increasing the longevity of content</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/7718127/8577960/4e8879a1a0e182699c4cb6d533657682/video_medium/sebastian-posth-libraries-in-a-digital-video.mp4?source=podcast" type="video/mp4" length="130938194"/>
            <title>Sebastian Posth - Libraries in a Digital Age</title>
            <link>http://videos.theconference.se/sebastian-posth-libraries-in-a-digital</link>
            <description>&lt;p&gt;&lt;p&gt;Sebastian Posth is a publisher, consultant and entrepreneur in the publishing industry since 2004. He has a strong focus on digital distribution, ebook retail marketing and data analytics. He is the founder and CEO of Germany’s first ebook distributor and conversion house, Digital Content Distribution Director at arvato media (Bertelsmann), consultant for German and European ebook publishers, intermediaries, retailers and bookstores.&lt;/p&gt;&lt;br&gt;To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/sebastian-posth-libraries-in-a-digital"&gt;&lt;img src="http://videos.theconference.se/7718127/8577960/4e8879a1a0e182699c4cb6d533657682/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 21 Aug 2013 22:15:33 GMT</pubDate>
            <media:title>Sebastian Posth - Libraries in a Digital Age</media:title>
            <itunes:summary>Sebastian Posth is a publisher, consultant and entrepreneur in the publishing industry since 2004. He has a strong focus on digital distribution, ebook retail marketing and data analytics. He is the founder and CEO of Germany’s first ebook distributor and conversion house, Digital Content Distribution Director at arvato media (Bertelsmann), consultant for German and European ebook publishers, intermediaries, retailers and bookstores.To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.</itunes:summary>
            <itunes:subtitle>Sebastian Posth is a publisher, consultant and entrepreneur in the publishing industry since 2004. He has a strong focus on digital distribution, ebook retail marketing and data analytics. He is the founder and CEO of Germany’s first ebook...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>16:51</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Sebastian Posth is a publisher, consultant and entrepreneur in the publishing industry since 2004. He has a strong focus on digital distribution, ebook retail marketing and data analytics. He is the founder and CEO of Germany’s first ebook distributor and conversion house, Digital Content Distribution Director at arvato media (Bertelsmann), consultant for German and European ebook publishers, intermediaries, retailers and bookstores.&lt;/p&gt;&lt;br&gt;To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/sebastian-posth-libraries-in-a-digital"&gt;&lt;img src="http://videos.theconference.se/7718127/8577960/4e8879a1a0e182699c4cb6d533657682/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=4e8879a1a0e182699c4cb6d533657682&amp;source=podcast&amp;photo%5fid=8577960" width="625" height="352" type="text/html" medium="video" duration="1011" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/7718127/8577960/4e8879a1a0e182699c4cb6d533657682/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2013</category>
            <category>libraries in a digital age</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/7718124/8577959/0a87176b78279b763caf0f324593889b/video_medium/richard-nash-libraries-in-a-digital-video.mp4?source=podcast" type="video/mp4" length="203266198"/>
            <title>Richard Nash - Libraries in a Digital Age</title>
            <link>http://videos.theconference.se/richard-nash-libraries-in-a-digital</link>
            <description>&lt;p&gt;Richard Nash is the VP of Community and Content at&amp;nbsp;Small Demons. In this talk he gives an&amp;nbsp;&lt;span&gt;overview of the commercial response to e-lending and discuss its relation to the library sector.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;span&gt;&lt;br&gt;To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/richard-nash-libraries-in-a-digital"&gt;&lt;img src="http://videos.theconference.se/7718124/8577959/0a87176b78279b763caf0f324593889b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 21 Aug 2013 22:13:55 GMT</pubDate>
            <media:title>Richard Nash - Libraries in a Digital Age</media:title>
            <itunes:summary>Richard Nash is the VP of Community and Content atSmall Demons. In this talk he gives anoverview of the commercial response to e-lending and discuss its relation to the library sector.To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.</itunes:summary>
            <itunes:subtitle>Richard Nash is the VP of Community and Content atSmall Demons. In this talk he gives anoverview of the commercial response to e-lending and discuss its relation to the library sector.To explore the role of libraries in a digital age, Publit and...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>26:45</itunes:duration>
            <media:description type="html">&lt;p&gt;Richard Nash is the VP of Community and Content at&amp;nbsp;Small Demons. In this talk he gives an&amp;nbsp;&lt;span&gt;overview of the commercial response to e-lending and discuss its relation to the library sector.&lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;span&gt;&lt;br&gt;To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/richard-nash-libraries-in-a-digital"&gt;&lt;img src="http://videos.theconference.se/7718124/8577959/0a87176b78279b763caf0f324593889b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=0a87176b78279b763caf0f324593889b&amp;source=podcast&amp;photo%5fid=8577959" width="625" height="352" type="text/html" medium="video" duration="1605" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/7718124/8577959/0a87176b78279b763caf0f324593889b/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2013</category>
            <category>libraries in a digital age</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/1984077/3026739/866a84499c33a929baa665f0d4c62a5b/video_medium/chirdeep-singh-chhabra-a-sneak-peek-of-video.mp4?source=podcast" type="video/mp4" length="130126924"/>
            <title>Chirdeep Singh Chhabra - A sneak peek of future media formats</title>
            <link>http://videos.theconference.se/chirdeep-singh-chhabra-a-sneak-peek-of</link>
            <description>&lt;p&gt;Chirdeep Singh Chhabra does Strategy and Marketing at Sobees. Sobees is the company behind the cross-platform digital “Newsstand” Newsmix which he's introducing in this presentation.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/chirdeep-singh-chhabra-a-sneak-peek-of"&gt;&lt;img src="http://videos.theconference.se/1984077/3026739/866a84499c33a929baa665f0d4c62a5b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 25 Aug 2011 15:10:23 GMT</pubDate>
            <media:title>Chirdeep Singh Chhabra - A sneak peek of future media formats</media:title>
            <itunes:summary>Chirdeep Singh Chhabra does Strategy and Marketing at Sobees. Sobees is the company behind the cross-platform digital “Newsstand” Newsmix which he's introducing in this presentation.</itunes:summary>
            <itunes:subtitle>Chirdeep Singh Chhabra does Strategy and Marketing at Sobees. Sobees is the company behind the cross-platform digital “Newsstand” Newsmix which he's introducing in this presentation.</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>16:16</itunes:duration>
            <media:description type="html">&lt;p&gt;Chirdeep Singh Chhabra does Strategy and Marketing at Sobees. Sobees is the company behind the cross-platform digital “Newsstand” Newsmix which he's introducing in this presentation.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/chirdeep-singh-chhabra-a-sneak-peek-of"&gt;&lt;img src="http://videos.theconference.se/1984077/3026739/866a84499c33a929baa665f0d4c62a5b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=866a84499c33a929baa665f0d4c62a5b&amp;source=podcast&amp;photo%5fid=3026739" width="625" height="352" type="text/html" medium="video" duration="976" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/1984077/3026739/866a84499c33a929baa665f0d4c62a5b/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/1984077/3026739/866a84499c33a929baa665f0d4c62a5b/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2011</category>
            <category>a sneak peek of future media formats</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/1984080/3026729/457483d5b48268f9af1991a541374b0d/video_medium/jonas-lennermo-a-sneak-peek-of-future-video.mp4?source=podcast" type="video/mp4" length="87201379"/>
            <title>Jonas Lennermo - A sneak peek of future media formats</title>
            <link>http://videos.theconference.se/jonas-lennermo-a-sneak-peek-of-future</link>
            <description>&lt;p&gt;Jonas is Head of Innovation at ustwo™. ustwo™ is a digital design studio based in Malmö and London. Jonas is presenting the company’s vision on publishing innovation, as well as ustwo’s latest product, Papercut, a publishing platform offering multi-sensory reading experiences for iPad users.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/jonas-lennermo-a-sneak-peek-of-future"&gt;&lt;img src="http://videos.theconference.se/1984080/3026729/457483d5b48268f9af1991a541374b0d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 25 Aug 2011 15:09:58 GMT</pubDate>
            <media:title>Jonas Lennermo - A sneak peek of future media formats</media:title>
            <itunes:summary>Jonas is Head of Innovation at ustwo™. ustwo™ is a digital design studio based in Malmö and London. Jonas is presenting the company’s vision on publishing innovation, as well as ustwo’s latest product, Papercut, a publishing platform offering multi-sensory reading experiences for iPad users.</itunes:summary>
            <itunes:subtitle>Jonas is Head of Innovation at ustwo™. ustwo™ is a digital design studio based in Malmö and London. Jonas is presenting the company’s vision on publishing innovation, as well as ustwo’s latest product, Papercut, a publishing platform offering...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>11:13</itunes:duration>
            <media:description type="html">&lt;p&gt;Jonas is Head of Innovation at ustwo™. ustwo™ is a digital design studio based in Malmö and London. Jonas is presenting the company’s vision on publishing innovation, as well as ustwo’s latest product, Papercut, a publishing platform offering multi-sensory reading experiences for iPad users.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/jonas-lennermo-a-sneak-peek-of-future"&gt;&lt;img src="http://videos.theconference.se/1984080/3026729/457483d5b48268f9af1991a541374b0d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=457483d5b48268f9af1991a541374b0d&amp;source=podcast&amp;photo%5fid=3026729" width="625" height="352" type="text/html" medium="video" duration="673" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/1984080/3026729/457483d5b48268f9af1991a541374b0d/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/1984080/3026729/457483d5b48268f9af1991a541374b0d/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2011</category>
            <category>a sneak peek of future media formats</category>
            <category>literature</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/1984075/3026724/ff6a12d5d53669a5dc81a329d39f3981/video_medium/martin-bryant-a-sneak-peek-of-future-video.mp4?source=podcast" type="video/mp4" length="86453004"/>
            <title>Martin Bryant - A sneak peek of future media formats</title>
            <link>http://videos.theconference.se/martin-bryant-a-sneak-peek-of-future</link>
            <description>&lt;p&gt;With a particular interest in European startups, apps and the constant evolution of digital media, Martin Bryant is European Editor at The Next Web. In this presentation Martin dive in to how media products might look in the future.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/martin-bryant-a-sneak-peek-of-future"&gt;&lt;img src="http://videos.theconference.se/1984075/3026724/ff6a12d5d53669a5dc81a329d39f3981/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 25 Aug 2011 15:09:42 GMT</pubDate>
            <media:title>Martin Bryant - A sneak peek of future media formats</media:title>
            <itunes:summary>With a particular interest in European startups, apps and the constant evolution of digital media, Martin Bryant is European Editor at The Next Web. In this presentation Martin dive in to how media products might look in the future.</itunes:summary>
            <itunes:subtitle>With a particular interest in European startups, apps and the constant evolution of digital media, Martin Bryant is European Editor at The Next Web. In this presentation Martin dive in to how media products might look in the future.</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>10:45</itunes:duration>
            <media:description type="html">&lt;p&gt;With a particular interest in European startups, apps and the constant evolution of digital media, Martin Bryant is European Editor at The Next Web. In this presentation Martin dive in to how media products might look in the future.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/martin-bryant-a-sneak-peek-of-future"&gt;&lt;img src="http://videos.theconference.se/1984075/3026724/ff6a12d5d53669a5dc81a329d39f3981/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=ff6a12d5d53669a5dc81a329d39f3981&amp;source=podcast&amp;photo%5fid=3026724" width="625" height="352" type="text/html" medium="video" duration="645" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/1984075/3026724/ff6a12d5d53669a5dc81a329d39f3981/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/1984075/3026724/ff6a12d5d53669a5dc81a329d39f3981/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2011</category>
            <category>a sneak peek of future media formats</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/1984073/3016933/82869d02ccd5c5acdc2798a6129e202f/video_medium/bjorn-jeffery-part-2-kids-video.mp4?source=podcast" type="video/mp4" length="92347653"/>
            <title>Björn Jeffery [part 2] - Kids, entertainment and what history can teach us...</title>
            <link>http://videos.theconference.se/bjorn-jeffery-part-2-kids</link>
            <description>&lt;p&gt;Björn Jeffery is the founder of Toca Boca, a game studio that makes digital toys for touchscreen devices. In this presentation Björn give insights on producing playful media experience for kids at very early age.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/bjorn-jeffery-part-2-kids"&gt;&lt;img src="http://videos.theconference.se/1984073/3016933/82869d02ccd5c5acdc2798a6129e202f/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 24 Aug 2011 23:34:01 GMT</pubDate>
            <media:title>Björn Jeffery [part 2] - Kids, entertainment and what history can teach us...</media:title>
            <itunes:summary>Björn Jeffery is the founder of Toca Boca, a game studio that makes digital toys for touchscreen devices. In this presentation Björn give insights on producing playful media experience for kids at very early age.</itunes:summary>
            <itunes:subtitle>Björn Jeffery is the founder of Toca Boca, a game studio that makes digital toys for touchscreen devices. In this presentation Björn give insights on producing playful media experience for kids at very early age.</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>11:27</itunes:duration>
            <media:description type="html">&lt;p&gt;Björn Jeffery is the founder of Toca Boca, a game studio that makes digital toys for touchscreen devices. In this presentation Björn give insights on producing playful media experience for kids at very early age.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/bjorn-jeffery-part-2-kids"&gt;&lt;img src="http://videos.theconference.se/1984073/3016933/82869d02ccd5c5acdc2798a6129e202f/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=82869d02ccd5c5acdc2798a6129e202f&amp;source=podcast&amp;photo%5fid=3016933" width="625" height="352" type="text/html" medium="video" duration="687" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/1984073/3016933/82869d02ccd5c5acdc2798a6129e202f/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/1984073/3016933/82869d02ccd5c5acdc2798a6129e202f/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2011</category>
            <category>kids entertainment and what history can teach us about the future of games</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/1984076/3016922/08d73926b81fbb595dd13e0b00637723/video_medium/malin-stroman-kids-entertainment-and-video.mp4?source=podcast" type="video/mp4" length="36840534"/>
            <title>Malin Ströman -  Kids, entertainment and what history can teach us about the...</title>
            <link>http://videos.theconference.se/malin-stroman-kids-entertainment-and</link>
            <description>&lt;p&gt;Malin Ströman is a Concept Developer at SVT Children Interactive. In this presentation Malin gives an analysis of the success of the Nintendo blockbuster GameBoy, as always with the aspect of girls and games included.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/malin-stroman-kids-entertainment-and"&gt;&lt;img src="http://videos.theconference.se/1984076/3016922/08d73926b81fbb595dd13e0b00637723/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://videos.theconference.se/photo/3016922</guid>
            <pubDate>Wed, 24 Aug 2011 23:33:55 GMT</pubDate>
            <media:title>Malin Ströman -  Kids, entertainment and what history can teach us about the...</media:title>
            <itunes:summary>Malin Ströman is a Concept Developer at SVT Children Interactive. In this presentation Malin gives an analysis of the success of the Nintendo blockbuster GameBoy, as always with the aspect of girls and games included.</itunes:summary>
            <itunes:subtitle>Malin Ströman is a Concept Developer at SVT Children Interactive. In this presentation Malin gives an analysis of the success of the Nintendo blockbuster GameBoy, as always with the aspect of girls and games included.</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>05:38</itunes:duration>
            <media:description type="html">&lt;p&gt;Malin Ströman is a Concept Developer at SVT Children Interactive. In this presentation Malin gives an analysis of the success of the Nintendo blockbuster GameBoy, as always with the aspect of girls and games included.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/malin-stroman-kids-entertainment-and"&gt;&lt;img src="http://videos.theconference.se/1984076/3016922/08d73926b81fbb595dd13e0b00637723/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=08d73926b81fbb595dd13e0b00637723&amp;source=podcast&amp;photo%5fid=3016922" width="625" height="352" type="text/html" medium="video" duration="338" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/1984076/3016922/08d73926b81fbb595dd13e0b00637723/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/1984076/3016922/08d73926b81fbb595dd13e0b00637723/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2011</category>
            <category>games</category>
            <category>kids entertainment and what history can teach us about the future of games</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/1984076/3016918/f021785b28b5a7f0b5bcd846384946e4/video_medium/bjorn-jeffery-part1-kids-entertainment-video.mp4?source=podcast" type="video/mp4" length="28294406"/>
            <title>Björn Jeffery [part1] - Kids, entertainment and what history can teach us...</title>
            <link>http://videos.theconference.se/bjorn-jeffery-part1-kids-entertainment</link>
            <description>&lt;p&gt;Björn Jeffery is the founder of Toca Boca, a game studio that makes digital toys for touchscreen devices. In this presentation Björn give insights on producing playful media experience for kids at very early age.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/bjorn-jeffery-part1-kids-entertainment"&gt;&lt;img src="http://videos.theconference.se/1984076/3016918/f021785b28b5a7f0b5bcd846384946e4/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 24 Aug 2011 23:33:40 GMT</pubDate>
            <media:title>Björn Jeffery [part1] - Kids, entertainment and what history can teach us...</media:title>
            <itunes:summary>Björn Jeffery is the founder of Toca Boca, a game studio that makes digital toys for touchscreen devices. In this presentation Björn give insights on producing playful media experience for kids at very early age.</itunes:summary>
            <itunes:subtitle>Björn Jeffery is the founder of Toca Boca, a game studio that makes digital toys for touchscreen devices. In this presentation Björn give insights on producing playful media experience for kids at very early age.</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>04:21</itunes:duration>
            <media:description type="html">&lt;p&gt;Björn Jeffery is the founder of Toca Boca, a game studio that makes digital toys for touchscreen devices. In this presentation Björn give insights on producing playful media experience for kids at very early age.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/bjorn-jeffery-part1-kids-entertainment"&gt;&lt;img src="http://videos.theconference.se/1984076/3016918/f021785b28b5a7f0b5bcd846384946e4/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=f021785b28b5a7f0b5bcd846384946e4&amp;source=podcast&amp;photo%5fid=3016918" width="625" height="352" type="text/html" medium="video" duration="261" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/1984076/3016918/f021785b28b5a7f0b5bcd846384946e4/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/1984076/3016918/f021785b28b5a7f0b5bcd846384946e4/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2011</category>
            <category>Kids entertainment and what history can teach us about the future of games</category>
        </item>
        <item>
            <enclosure url="http://videos.theconference.se/1984072/3016728/7b27d13b5c184d74a576a6c54b8d9d8b/video_medium/juan-melano-seeing-the-future-through-video.mp4?source=podcast" type="video/mp4" length="242809729"/>
            <title>Juan Melano - Seeing the future through the users’ eyes</title>
            <link>http://videos.theconference.se/juan-melano-seeing-the-future-through</link>
            <description>&lt;p&gt;Juan Melano is co-founder of Comenta.TV, a company from Argentina that adds a social layer to television broadcasts in real time. Juan give a look into the future of Social TV and how second screens and connected devices are modifying the way we experience television.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/juan-melano-seeing-the-future-through"&gt;&lt;img src="http://videos.theconference.se/1984072/3016728/7b27d13b5c184d74a576a6c54b8d9d8b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 24 Aug 2011 23:21:16 GMT</pubDate>
            <media:title>Juan Melano - Seeing the future through the users’ eyes</media:title>
            <itunes:summary>Juan Melano is co-founder of Comenta.TV, a company from Argentina that adds a social layer to television broadcasts in real time. Juan give a look into the future of Social TV and how second screens and connected devices are modifying the way we experience television.</itunes:summary>
            <itunes:subtitle>Juan Melano is co-founder of Comenta.TV, a company from Argentina that adds a social layer to television broadcasts in real time. Juan give a look into the future of Social TV and how second screens and connected devices are modifying the way we...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>28:38</itunes:duration>
            <media:description type="html">&lt;p&gt;Juan Melano is co-founder of Comenta.TV, a company from Argentina that adds a social layer to television broadcasts in real time. Juan give a look into the future of Social TV and how second screens and connected devices are modifying the way we experience television.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/juan-melano-seeing-the-future-through"&gt;&lt;img src="http://videos.theconference.se/1984072/3016728/7b27d13b5c184d74a576a6c54b8d9d8b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=7b27d13b5c184d74a576a6c54b8d9d8b&amp;source=podcast&amp;photo%5fid=3016728" width="625" height="352" type="text/html" medium="video" duration="1718" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/1984072/3016728/7b27d13b5c184d74a576a6c54b8d9d8b/standard/download-1-thumbnail.jpg" width="600" height="338"/>
            <itunes:image href="http://videos.theconference.se/1984072/3016728/7b27d13b5c184d74a576a6c54b8d9d8b/standard/download-1-thumbnail.jpg/thumbnail.jpg"/>
            <category>2011</category>
            <category>seeing the future through the users eyes</category>
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