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            <itunes:name>Video Archive – The Conference by Media Evolution</itunes:name>
            <itunes:email>theconference@mediaevolution.se</itunes:email>
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        <title>Marketing &amp; Communications</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
        <itunes:subtitle>Videos generated by Media Evolution</itunes:subtitle>
        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
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        <itunes:explicit>no</itunes:explicit>
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            <title>Tim Leberecht - The need for more romance in tech</title>
            <link>http://videos.theconference.se/tim-leberecht-the-need-for-more-romance-in-tech</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"We are at risk of engineering the romance out of our lives."&amp;nbsp;&lt;/b&gt;&lt;br&gt;&lt;br&gt;Chief Marketing Officer at NJJB, Tim Leberecht&amp;nbsp;awakens the feel of nostalgia. He awakens the aching of something essential that we have forgotten over time, something that we have made ourselves disconnected from.&amp;nbsp;&lt;br&gt;&lt;br&gt;Instead of quantifying and optimizing everything that surrounds us we should leave some things to mystery and romance. Tim asks the question "Will humans be able to feel in the future?", probably not if we continue to engineer the romance out of our lives.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/tim-leberecht-the-need-for-more-romance-in-tech"&gt;&lt;img src="http://videos.theconference.se/10820439/12068040/2b46b018f6db2728702c23a29e80b4d2/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 18 Aug 2015 19:05:40 GMT</pubDate>
            <media:title>Tim Leberecht - The need for more romance in tech</media:title>
            <itunes:summary>"We are at risk of engineering the romance out of our lives."Chief Marketing Officer at NJJB, Tim Leberechtawakens the feel of nostalgia. He awakens the aching of something essential that we have forgotten over time, something that we have made ourselves disconnected from.Instead of quantifying and optimizing everything that surrounds us we should leave some things to mystery and romance. Tim asks the question "Will humans be able to feel in the future?", probably not if we continue to engineer the romance out of our lives.</itunes:summary>
            <itunes:subtitle>"We are at risk of engineering the romance out of our lives."Chief Marketing Officer at NJJB, Tim Leberechtawakens the feel of nostalgia. He awakens the aching of something essential that we have forgotten over time, something that we have made...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>18:13</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"We are at risk of engineering the romance out of our lives."&amp;nbsp;&lt;/b&gt;&lt;br&gt;&lt;br&gt;Chief Marketing Officer at NJJB, Tim Leberecht&amp;nbsp;awakens the feel of nostalgia. He awakens the aching of something essential that we have forgotten over time, something that we have made ourselves disconnected from.&amp;nbsp;&lt;br&gt;&lt;br&gt;Instead of quantifying and optimizing everything that surrounds us we should leave some things to mystery and romance. Tim asks the question "Will humans be able to feel in the future?", probably not if we continue to engineer the romance out of our lives.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/tim-leberecht-the-need-for-more-romance-in-tech"&gt;&lt;img src="http://videos.theconference.se/10820439/12068040/2b46b018f6db2728702c23a29e80b4d2/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2015</category>
            <category>methods to get through the noise</category>
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        <item>
            <enclosure url="http://videos.theconference.se/10820439/12068023/3570f96abfe690e8beace12e3a619f78/video_medium/sabrina-majeed-methods-to-get-through-video.mp4?source=podcast" type="video/mp4" length="57836440"/>
            <title>Sabrina Majeed - Methods to get through the noise</title>
            <link>http://videos.theconference.se/sabrina-majeed-methods-to-get-through</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;p&gt;&lt;b&gt;"Start to use data as a way to power personalization."&amp;nbsp;&lt;/b&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Sabrina Majeed is a product design manager at BuzzFeed, where she spends her time thinking about how people consume news and entertainment in a more mobile world.&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;p&gt;In this talk Sabrina accounts different ways of visualizing and working with&amp;nbsp;data. Data can be used as an objective source of truth and bring certain opportunities as well as&amp;nbsp;problems to our attention. By provocative visualization of data people tend to ingest the data in a wider sense. Working closely&amp;nbsp;with data will help&amp;nbsp;reveal the right questions to ask in the right context and as so create meaningful content.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/sabrina-majeed-methods-to-get-through"&gt;&lt;img src="http://videos.theconference.se/10820439/12068023/3570f96abfe690e8beace12e3a619f78/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 18 Aug 2015 19:03:46 GMT</pubDate>
            <media:title>Sabrina Majeed - Methods to get through the noise</media:title>
            <itunes:summary>"Start to use data as a way to power personalization."Sabrina Majeed is a product design manager at BuzzFeed, where she spends her time thinking about how people consume news and entertainment in a more mobile world.In this talk Sabrina accounts different ways of visualizing and working withdata. Data can be used as an objective source of truth and bring certain opportunities as well asproblems to our attention. By provocative visualization of data people tend to ingest the data in a wider sense. Working closelywith data will helpreveal the right questions to ask in the right context and as so create meaningful content.</itunes:summary>
            <itunes:subtitle>"Start to use data as a way to power personalization."Sabrina Majeed is a product design manager at BuzzFeed, where she spends her time thinking about how people consume news and entertainment in a more mobile world.In this talk Sabrina accounts...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>21:17</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;p&gt;&lt;b&gt;"Start to use data as a way to power personalization."&amp;nbsp;&lt;/b&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Sabrina Majeed is a product design manager at BuzzFeed, where she spends her time thinking about how people consume news and entertainment in a more mobile world.&amp;nbsp;&lt;/p&gt;&lt;br&gt;&lt;p&gt;In this talk Sabrina accounts different ways of visualizing and working with&amp;nbsp;data. Data can be used as an objective source of truth and bring certain opportunities as well as&amp;nbsp;problems to our attention. By provocative visualization of data people tend to ingest the data in a wider sense. Working closely&amp;nbsp;with data will help&amp;nbsp;reveal the right questions to ask in the right context and as so create meaningful content.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/sabrina-majeed-methods-to-get-through"&gt;&lt;img src="http://videos.theconference.se/10820439/12068023/3570f96abfe690e8beace12e3a619f78/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2015</category>
            <category>methods to get through the noise</category>
            <category>newyork</category>
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            <title>DROPPING INSTITUTIONAL EGO</title>
            <link>http://videos.theconference.se/dropping-institutional-ego</link>
            <description>&lt;p&gt;&lt;p&gt;&lt;br&gt;&lt;b&gt;"Drop your institutional ego."&amp;nbsp;&lt;/b&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Are today’s organizations too much “I” and too little “you”? &amp;nbsp;Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations of the quality of the design work on products and services.&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Many companies self-obsess and care too much about what their users think about them as a company. They need to re-think and focus on what do users think of themselves as a result of interacting with the creation/product. &amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;u&gt;&lt;a&gt;The talk is also available in writing at medium.com&lt;/a&gt;&lt;/u&gt;&lt;/b&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/dropping-institutional-ego"&gt;&lt;img src="http://videos.theconference.se/10820442/12067969/ced65518c29319ece7983a7487c8911d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 18 Aug 2015 19:02:01 GMT</pubDate>
            <media:title>DROPPING INSTITUTIONAL EGO</media:title>
            <itunes:summary>"Drop your institutional ego."Are today’s organizations too much “I” and too little “you”? Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations of the quality of the design work on products and services.Many companies self-obsess and care too much about what their users think about them as a company. They need to re-think and focus on what do users think of themselves as a result of interacting with the creation/product. The talk is also available in writing at medium.com</itunes:summary>
            <itunes:subtitle>"Drop your institutional ego."Are today’s organizations too much “I” and too little “you”? Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>16:58</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&lt;br&gt;&lt;b&gt;"Drop your institutional ego."&amp;nbsp;&lt;/b&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Are today’s organizations too much “I” and too little “you”? &amp;nbsp;Andie Nordgren, Executive Producer of CCP Games argues for this being the reality amongst many organizations and which in turn have resulted in limitations of the quality of the design work on products and services.&lt;br&gt;&lt;/p&gt;&lt;br&gt;&lt;p&gt;Many companies self-obsess and care too much about what their users think about them as a company. They need to re-think and focus on what do users think of themselves as a result of interacting with the creation/product. &amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;u&gt;&lt;a&gt;The talk is also available in writing at medium.com&lt;/a&gt;&lt;/u&gt;&lt;/b&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/dropping-institutional-ego"&gt;&lt;img src="http://videos.theconference.se/10820442/12067969/ced65518c29319ece7983a7487c8911d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=ced65518c29319ece7983a7487c8911d&amp;source=podcast&amp;photo%5fid=12067969" width="625" height="352" type="text/html" medium="video" duration="1018" isDefault="true" expression="full"/>
            <media:thumbnail url="http://videos.theconference.se/10820442/12067969/ced65518c29319ece7983a7487c8911d/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2015</category>
            <category>knowledge as a product</category>
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        <item>
            <enclosure url="http://videos.theconference.se/9826383/12067931/8553f69e87cf60e4bb50f4929803e940/video_medium/farrah-bostic-knowledge-as-a-product-video.mp4?source=podcast" type="video/mp4" length="74182305"/>
            <title>Farrah Bostic - Knowledge as a product</title>
            <link>http://videos.theconference.se/farrah-bostic-knowledge-as-a-product</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Think about marketing as a service instead of push messages."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Farrah Bostic, Head of Strategy at The Difference Engine,&amp;nbsp;talks about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/farrah-bostic-knowledge-as-a-product"&gt;&lt;img src="http://videos.theconference.se/9826383/12067931/8553f69e87cf60e4bb50f4929803e940/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 18 Aug 2015 18:59:36 GMT</pubDate>
            <media:title>Farrah Bostic - Knowledge as a product</media:title>
            <itunes:summary>"Think about marketing as a service instead of push messages."Farrah Bostic, Head of Strategy at The Difference Engine,talks about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation.</itunes:summary>
            <itunes:subtitle>"Think about marketing as a service instead of push messages."Farrah Bostic, Head of Strategy at The Difference Engine,talks about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>23:45</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Think about marketing as a service instead of push messages."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Farrah Bostic, Head of Strategy at The Difference Engine,&amp;nbsp;talks about “Brands as APIs”. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/farrah-bostic-knowledge-as-a-product"&gt;&lt;img src="http://videos.theconference.se/9826383/12067931/8553f69e87cf60e4bb50f4929803e940/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <media:thumbnail url="http://videos.theconference.se/9826383/12067931/8553f69e87cf60e4bb50f4929803e940/standard/download-1-thumbnail.jpg" width="600" height="338"/>
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            <category>2015</category>
            <category>knowledge as a product</category>
            <category>newyork</category>
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            <title>Warren Kronberger &amp; Brian Torbik - Show and smell</title>
            <link>http://videos.theconference.se/warren-kronberger-brian-torbik-show</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Sensory marketing can connect new technology with human behavior in a meaningful way."&amp;nbsp;&lt;/b&gt;&lt;br&gt;&lt;br&gt;In this keynote presentation, Director of Research &amp;amp; Development, Warren Kronberger and Brian Torbik, Marketing &amp;amp; Communications Specialist (The Marketing Store)&amp;nbsp;showcase emerging technologies and sensory marketing. Hands-on crowd experience of leading edge technologies defines&amp;nbsp;key tenets of making new technology work in marketing.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/warren-kronberger-brian-torbik-show"&gt;&lt;img src="http://videos.theconference.se/10820439/12066791/ada601dd68b03a3213dcf2b937ba24a1/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 18 Aug 2015 15:39:29 GMT</pubDate>
            <media:title>Warren Kronberger &amp; Brian Torbik - Show and smell</media:title>
            <itunes:summary>"Sensory marketing can connect new technology with human behavior in a meaningful way."In this keynote presentation, Director of Research  Development, Warren Kronberger and Brian Torbik, Marketing  Communications Specialist (The Marketing Store)showcase emerging technologies and sensory marketing. Hands-on crowd experience of leading edge technologies defineskey tenets of making new technology work in marketing.</itunes:summary>
            <itunes:subtitle>"Sensory marketing can connect new technology with human behavior in a meaningful way."In this keynote presentation, Director of Research  Development, Warren Kronberger and Brian Torbik, Marketing  Communications Specialist (The Marketing...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>50:36</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Sensory marketing can connect new technology with human behavior in a meaningful way."&amp;nbsp;&lt;/b&gt;&lt;br&gt;&lt;br&gt;In this keynote presentation, Director of Research &amp;amp; Development, Warren Kronberger and Brian Torbik, Marketing &amp;amp; Communications Specialist (The Marketing Store)&amp;nbsp;showcase emerging technologies and sensory marketing. Hands-on crowd experience of leading edge technologies defines&amp;nbsp;key tenets of making new technology work in marketing.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/warren-kronberger-brian-torbik-show"&gt;&lt;img src="http://videos.theconference.se/10820439/12066791/ada601dd68b03a3213dcf2b937ba24a1/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
            <media:content url="//videos.theconference.se/v.ihtml/player.html?token=ada601dd68b03a3213dcf2b937ba24a1&amp;source=podcast&amp;photo%5fid=12066791" width="625" height="352" type="text/html" medium="video" duration="3036" isDefault="true" expression="full"/>
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            <category>2015</category>
            <category>show and smell</category>
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