David Gram - Increasing the Longevity of Content

David Gram

Lego's future lab

From The Conference August 19, 2014

"We are like mad scientists that are allowed to experiment."

How to create a longevity in a product that was invented 80 years ago? And how to still stay relevant in the ever changing world? 

David Gram, Marketing Director of Lego Group's Future Lab, speaks about his experience of Intrapreneurship within the Lego Group. With this approach, it is always a challenge to stay true to the core values and be a rebel at the same time. You have to accept that people will hate your project in the beginning, because that's what the invention of future play is about.