China and Africa, Drivers of Innovation and New Behavior - Q&A
We know pretty well what is going on in our own part of the world. But there is a lot we can learn about future consumer behavior by looking at other parts of the world. In this session we’ll examine the different cultures of innovation and human behavior in parts of China and Africa.
Geraldine de Bastion is an international consultant with a multicultural background based in Berlin, Germany.
Tricia Wang is Cultural Sociologist based in China. She is using immersive ethnography to create commercially relevant insights about how people use digital tools in their everyday lives.
Mark Kaigwa is a storyteller passionate about using media, mobiles and technology to write Africa’s next chapter in world history. He’s based in Nairobi, Kenya.