Video Archive – The Conference by Media Evolution

David Gram - Increasing the Longevity of Content

Tue, 19 Aug 2014 18:53:21 GMT

"We are like mad scientists that are allowed to experiment."

How to create a longevity in a product that was invented 80 years ago? And how to still stay relevant in the ever changing world?

David Gram, Marketing Director of Lego Group's Future Lab, speaks about his experience of Intrapreneurship within the Lego Group. With this approach, it is always a challenge to stay true to the core values and be a rebel at the same time. You have to accept that people will hate your project in the beginning, because that's what the invention of future play is about.

Q&A - Increasing the Longevity of Content

Tue, 19 Aug 2014 18:47:57 GMT

Scott is going to share insights on how music is being consumed and what all content creators can learn from the change in new release tactics artists are pursuing.

Evan Sandhaus will talk about how The New York Times is working to utilize its vast archive in their daily news work.

David Gram, Marketing Director, Lego
David Gram will talk about how companies can breakout out of old habits to meet future challenges and disruptions in an agile, nimble and fast manner, minimizing risk and maximizing learning.

When user behavior and distribution channels change, content creators strategies have to change as well. There has been a change in the media industries for a long time now. It’s been big and it’s a big challenge for media creators and owners to find ways to figure out new models.

It seems like longevity is increasingly important to what we create. This is a session on how we can create products that are valuable to people for a long time and what strategies to use to stay in fans’ and customers’ minds not only on the day of your big release.

Evan Sandhaus - How to archive content

Tue, 19 Aug 2014 18:45:54 GMT

"Our relationship with the past has started to change."

Evan Sandhaus presents the future of the past told through the lens of the New York Times archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times has produced since 1851.

Let's face it: users don't have the time and inclination to find their way through the 163 year-old archive. Hence, the New York Times has found a way to successful digital archiving, based on three pillars: distribution, discovery and curation.

Erik Thorstensson - Prototyping Everything

Tue, 19 Aug 2014 18:44:58 GMT

"Trust immediacy - play!"

Who would guess playing around with waste material from plastic industries could lead up to creating one of the most flexible prototyping tools around? Prototyping and experimenting with materials and using things in other way than they were intended can lead to amazing products.

Listen to co-founder Erik Thorstensson's story about how they work at Creatables.

Masakazu Takasu - Interactive design from Japan

Tue, 19 Aug 2014 18:44:33 GMT

"Done is better than perfect."

Masakazu Takasu, technical evangelist at teamLab, takes us on a journey to his homeland of Japan and their exciting ways of using technology, design and science. teamLab combines these disciplines to create innovative digital solutions often with physical elements of interaction.

Through playing and experimentation, connecting prototyping with 3D graphics, art and much more, they're creating a whole new world of gaming, interactive decorations and augmented reality.

Q&A - Prototyping Everything

Tue, 19 Aug 2014 18:44:21 GMT

We grow up exploring ourselves and our surroundings. We learn how to interact with the community we live in. In our early days it’s ok to ask a lot of questions and to learn by doing and failing. Somewhere along the way we become less inclined to play and test to learn how things work, and it seems like we are supposed to know everything about what we do (listen to a politician interviewed on telly). A lot of us forget that craft of testing our way forward.

But, there is a global maker movement that is all about trying things out and building prototypes to understand if an idea works and if there’s a market for it. In this session you will learn about how you can prototype everything from business models to technology.

Erik Thorstensson, Co-founder, Creatables
Erik is a mechanical engineer, serial entrepreneur and maker of things and was named maker of the year 2014 by Maker Fair.

Masakazu Takasu, Technical Evangelist, TeamLab
Masakazu will show how ingenious technology and art is made in Japan today.

Rob Fitzpatrick, Tech Entrepreneur and author, The Mom Test
Rob will talk about how to prototype your ideas by making people say what they really think about them before you put them into practice.

http://theconference.se

Rob Fitzpatrick - (not) presenting your idea

Tue, 19 Aug 2014 18:44:06 GMT

"Leave your idea and your ego out of it."

Presenting your idea to other people is fishing for compliments, and compliments are bad data. Instead of talking about your product and idea directly, discuss on detail how people have handled their problems in the past.

Rob Fitzpatrick, author of The Mom Test, speaks about how to solve the issue, get commitments and keep away from guessing about the future.

Paul Adams - How to identify users problems

Tue, 19 Aug 2014 18:43:14 GMT

"Stop applying your ideas on how the world works today."

Throughout history we have consequently been applying new technology to fill needs in the existing world. As the VP of Intercom, Paul Adams aims to identify user problems.

Instead of obsessing about the technology itself, we should focus on what it can be used for. Just like the combustion engine and electricity came to be revolutionary for human networking, we should focus on how we can use the internet to change the world we live in.

Scott Cohen - How to keep users engaged over time

Tue, 19 Aug 2014 18:43:03 GMT

"We are not the ones consuming information, information is consuming us."

We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with user-generated content and time.

Coming from the music industry, Scott Cohen, founder of The Orchard, gives an insight into how to navigate today's jigsaw puzzle of micro content. He explains that we have to ask ourselves a different question, namely how to make people addicted to your content?

Peter Siljerud - How to relate to future change

Tue, 19 Aug 2014 18:42:31 GMT

"If the world was static we wouldn't need to change."

Generations ago it would be hard to convince people that today we take pictures of our food, upload it to a network and have friends and strangers interact with them on a global level.

Interpreting and understanding what the future will look like is very hard, but fortunately there are ways and tools to analyse what might lie ahead. Peter Silvered, futurist at Futurewise, gives us his favourite tips and tricks.

Q&A - Solving real world problems

Tue, 19 Aug 2014 18:41:54 GMT

Based on the sessions about what drives us as humans and how to pay attention to peoples’ behavior we are well equipped to take action. Let’s look into how we identify and solve real problems for real people.

When you have an idea it’s easy to be blinded by its (in your opinion) brilliance. A lot of products, campaigns and designs are created without anybody using it. That’s a waste. In this session you’ll gain new insights on how one company works to identify what problems users really have and how one futurist uses imagination to foresee future problems.

Paul Adams, VP of Product, Intercom

As one of the leading thinkers in social design and technology, Paul is going to talk about how to identify users problems.

Peter Siljerud, Futurist, Futurewise
Peter talk about tools and methods to anticipate future problems.

Q&A - Anatomy of Virality

Tue, 19 Aug 2014 18:30:52 GMT

THE ANATOMY OF VIRALITY

We see it over and over again. Brands that go to a crazy length to be seen. We know that attention has gotten harder to get and that it has to be earned. It seems that mouth to mouth, or rather mouse to mouse (keyboard to keyboard), sharing of news and brand messages are better than bought ones.

Learn from avid campaign makers and scrutinous statistic junkies on what really works to get peoples’ attention.

Per Cromwell, co-founder, Studio Total
Per will share his experiences, thoughts and conclusions from 10 years of disruptive marketing with many provocative and super smart campaigns in his bag.

Kevin Allocca, Head of Culture and Trends, YouTube
Kevin will explore what the concept of “viral” means in the web video space and deconstruct some of YouTube’s most popular (and interesting) memes and trends.

Kevin Allocca - Anatomy of Virality

Tue, 19 Aug 2014 18:30:29 GMT

"The ones that are really good are the ones that are rewriting the rules."

Kevin Allocca, Head of Culture and Trends at YouTube, breaks down the concept of virality with the help of phenomenons such as the Harlem Shake and the Ice Bucket Challenge.

Kevin describes how technology has brought a more open form of distribution, resulting in decentralization and participation. But is there a secret to what works? Or can it be so, that the things that make it work actually cannot be measured at all?

Per Cromwell - Stories worth retelling

Tue, 19 Aug 2014 18:27:21 GMT

"Either you're part of the content or you're part of the disruption."

In the eyes of Per Cromwell, co-founder of Studio Total, storytelling means designing and crafting something that people will want to retell.

Today, you cannot buy attention, you have to deserve it, and to be perceived as innovative, you also have to be innovative.

With examples from various Studio Total campaigns, Per talks about the importance of standing out and getting everyone to look - not only your target audience.

Kevin Allocca - Interview

Tue, 19 Aug 2014 17:15:23 GMT

Kevin Allocca, Youtube, interviewed by Andreas Ekström from Sydsvenskan

Juliana Rotich - How to enable others to make things happen

Tue, 19 Aug 2014 15:29:56 GMT

"It is in sharing that we create value."

Out of the need for better media coverage, Ushahidi was born. Co-founder Juliana Rotich explains why this new technology is a door opener to create a more transparent and better world - not only in Africa, but also on a global scale.

Through the concept of crowdsourcing, knowledge is being put in people's hands. This enables us to find true stories in data and give the world a better picture of what is really going on.

Q&A - Crash Course in Digital Literacy

Tue, 19 Aug 2014 14:46:15 GMT

Q&A - Crash Course in Digital Literacy

Erin Moore - Designing for time

Tue, 19 Aug 2014 14:45:08 GMT

"Don't underestimate what one second can do."

The world is moving a lot faster than it used to. Therefore, time is a utility. We expect to get something from the time we use, and we expect it to be worth it. Erin Moore, designer at Twitter, speaks from her experiences in UX design; in order to design for time, we need to design for efficiency, simplicity, access and delight.

Designers are the new clockmakers, and we need to make sure that the seconds we design for actually matters.

Ed Cooke - Memory techniques for learning

Tue, 19 Aug 2014 14:44:13 GMT

"Memories need to be used."

Memory techniques teaches us how to use our imagination to store information more powerfully, making our memories last longer.

While explaining the basic foundations for Memrise, an online learning platform focusing on memory training, Ed Cooke - himself Grand Master of Memory - learns us how to become better at remembering with the help from a few essential tricks.

Sara M. Watson - Tools for making data legible

Tue, 19 Aug 2014 14:43:44 GMT

"We need to demand more of the digital platforms that gather our data."

Through advanced algorithms and how we interact online, the major digital platforms are turning our behaviour into personal data. Although they are becoming more transparent, how can we make this data more legible to us?

Listen to Sara M Watson, internet critic at Berkman Center for Internet and Society at Harvard, talk about how we can make sense of the data behind the scenes with digital tools and plugins as well as personal interventions.

Mattan Griffel - Teach yourself to code

Tue, 19 Aug 2014 14:42:41 GMT

"Coders are the modern day artists."

The what, why and how of learning how to program. Like painting with a blank canvas, programming can help you make reality of the ideas in your head.

Mattan Griffel, co-founder of One Month, argues that by brute-force learning you can quickly pick up coding skills that allows you to manipulate the world around you, instead of being directed by the ones who can.

Ingrid Burrington - Where the internet is located

Tue, 19 Aug 2014 14:42:02 GMT

"Infrastructure is only something you notice when it stops working."

Internet is more than just what you interact with online. With miles of fiber lines and future ways of providing wireless connection, the major online companies are moving beyond tech into infrastructure while we are losing access.

Artist and writer Ingrid Burrington brings up the question on how we can use the infrastructure to take control of our own communication.

Daniel Margulies - The mind is anything but silent

Tue, 19 Aug 2014 14:34:40 GMT

"The mind is anything but silent!"

To be able to understand human behaviour, the activity level of the brain is vital. Did you know that the brain is always active, no matter what we are doing?

Daniel Margulies, brain scientist at the Max Planck Institute, presents insights on how spontaneous fluctuations in brain activity are connected to how we experience the world around us. As you get more into it, you will understand how these fluctuations balance internally oriented and externally oriented attention.

Caroline Jönsson - How human motivation works

Tue, 19 Aug 2014 14:34:23 GMT

"The ultimate power is decision."

Sport psychologist and former football player Caroline Jönsson looks into human driving forces from the heart's perspective and explains the nature of human motivation.

What is it really that drives us? This is a frequently asked question, especially in sports, that cannot be generally answered. The main driver depends on the individual's own values. But following our hearts is something that we all should have in common, because that is what gives us ultimate fulfillment.

Elaine Hsiao - Microbiota and gut feelings

Tue, 19 Aug 2014 14:34:03 GMT

"We have evolved with trillions of microorganisms that inhabit the human body."

Everybody has, at one point, wondered what we as humans are and are made of. Elaine Hsiao, Senior Research Fellow at the California Institute of Technology, responds to the latter with a simple answer: microorganisms.

They are also referred to as "the forgotten organ", since not a lot of people are actually aware that more than 10 000 unique species of microbiota inhabit every exposed surface of the body. Not only do these play important roles in biological processes - they also impact behaviour, health and disease.

Q&A - Brain, heart, gut - what drives us, really

Tue, 19 Aug 2014 14:33:38 GMT

Only when we understand human properties are we able to communicate with humans properly and give ourselves the possibility to play on and with human behavior. Therefore we open The Conference with a session where a brain scientist, a psychologist and an expert in microbiota in the human gut will share their insights on what drives us as humans from their very different angles.

Daniel Margulies, Max Planck Institute
Daniel will present research into how spontaneous fluctuations in brain activity modulate how we experience the world around us.

Caroline Jönsson, Sport Psychologist
Caroline is taking on the hearts’ perspective and will talk about motivation and fear.

Elaine Hsiao, Senior Research Fellow, Caltech
Senior Research Fellow in the Division of Biology and Biological Engineering at the California Institute of Technology, where she leads a research laboratory studying how the microbiota impact health and disease.

http://theconference.se/

Erika Hall - Data won’t tell us what to do!

Tue, 19 Aug 2014 14:33:00 GMT

"Data won't tell us what to do."

Is more data really helping humanity make better decisions? Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.

Erika Hall, Senior Strategist at Mule Design, reminds us that in order to meet real human needs, we need to approach the data we collect with empathy - seeing not only the facts, but the story.

Ge - Jin - Offline context and online stories

Tue, 19 Aug 2014 14:32:43 GMT

"There is always an inspiration waiting to be found."

Functioning as Human Factor Researcher at IDEO in Shanghai, Ge Jin works with translating research into innovative design. In this, he has discovered the importance of learning from subcultures and understanding the offline context when interpreting online stories.

Sille Krukow - Behavioral design

Tue, 19 Aug 2014 14:28:07 GMT

"Why is it so hard to change our behaviour on an every day basis?"

Nudge and behavioural design expert Sille Krukow explains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do the things that we do. But by observing both the behaviour and the context, it is possible to use design to change our habits to the better.

Eva Hoffman - Interview

Tue, 19 Aug 2014 14:20:26 GMT

Eva Hoffman interviewed by Andreas Ekström from Sydsvenskan.

Johanna Koljonen + Introduction

Tue, 19 Aug 2014 12:03:44 GMT

Johanna Koljonen's opening words for The Conference 2014.

Molly Crabapple - Art and the network

Tue, 19 Aug 2014 12:02:19 GMT

"A sketchpad can go places cameras cannot look."

For Molly Crabapple, art is the discipline of seeing. Together with her sketchpad, she has been able to see things cameras couldn't - portraying Guantanamo Bay prisoners, Occupy Wall Street protesters and Syrian refugees.

Molly talks of the importance of drawing in a networked world, where there are more images than ever before. She also challenges us as listeners to draw. Because even though it can't change the world, it might make us see it a bit differently.

Eva Hoffman - The limits of human temporality

Tue, 19 Aug 2014 11:52:12 GMT

"If we don't allow ourselves to waste some of it, time can turn on us."

Author Eva Hoffman points to the fact that lived time today is a highly valuable entity. She speaks of how digital technology has changed our perception of time, whilst our body and mind still follow its own biological pace, playing a vital role to our well-being.

Therefore, to really experience our experiences, we occasionally need to unwind - and unplug.