Video Archive – The Conference by Media Evolution

Emily Best - The Matrix Summary

Wed, 20 Aug 2014 18:23:12 GMT

Emily Best - The Matrix intro

Wed, 20 Aug 2014 18:22:44 GMT

Uffe Elbæk - How to challenge the status quo’s of the world

Wed, 20 Aug 2014 18:20:15 GMT

"The most interesting place to be is at the border between the known and the unknown, and how you handle your life there."

What are you doing right now? What is important to you? Should you do it differently? Are you already on the right track?

These are questions that social entrepreneur and politician Uffe Elbaek invites us to reflect on. Combined with four personal stories, he talks about how the people we meet, and the mistakes that we make, have an influence on our worldview and how we go about things.

Brian Reed - How to construct a compelling story

Wed, 20 Aug 2014 17:44:19 GMT

"A story should make a larger point about human experience and the world."

Brian Reed is a producer at This American Life, the creators of the recent mega hit podcast Serial. He gives an insight about important basic elements to be able to craft a good story.

In This American Life, he and his colleagues focus on three things: action, reflection and stakes. Put together, these become really powerful. But you also need to think about motion when telling a story, as this will pull people forward and make them actually listen.

Jill Nussbaum - Design fiction - imagine the future

Wed, 20 Aug 2014 17:44:05 GMT

"Let's tattoo design fiction on our arms... or legs!"

Designer Jill Nussbaum takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.

Good stories have the ability to take new ideas and put them in a context that everybody understands. But today's designers are envisioning a future of how things can potentially be, and need to be able to communicate this to their clients.

Design fiction, as a kind of idea prototyping, will help to inspire and image the future.

Q&A - The Craft Of Storytelling

Wed, 20 Aug 2014 17:43:48 GMT

In recent years it has become increasingly important for brands and businesses to communicate a convincing story about what they’re offering to the world. In this session you’ll learn how to make the world around you understand the brilliance of your ideas and thoughts. You’ll learn from pro storytellers what elements are crucial to make a story interesting.

This session is a great follow up to the sessions on time, virality and life length of content from day 1.

Brian Reed, Producer, This American Life
Brian will talk about the specific tools and tactics he and his colleagues at This American Life use to construct compelling, emotional radio stories.

Jill Nussbaum, Executive Director of Product Design, Barbarian Group
Jill will examine the great moments of design fiction past, demonstrate recent examples and illustrate how new fictions can be brought to life in the future.

Nonny de la Peña, Senior Research Fellow in Immersive Journalism, USC School of Cinematic Arts
Nonny will talk about how to utilize virtual reality to create immersive news experiences.

http://theconference.se

Nonny de la Peña - Immersive storytelling

Wed, 20 Aug 2014 17:43:36 GMT

"It starts to feel very actual after a while."

How do you create a sense of embodiment in cyberspace? Nonny De La Peña, Senior Research Fellow at USC School Of Cinematic Arts, has the answer.

She takes us into the world of immersive journalism, which uses gaming platforms and virtual environments to create experiences of news and non-fiction. Looking at how immersive journalism works, you start to feel how your mind can be tricked into giving you presence in another place.

Nell Watson - Machines will replace humans at every level

Wed, 20 Aug 2014 17:43:16 GMT

"Machines will replace humans at every level."

Children automatically gather a lot of capabilities and evolve through pattern recognition. When can we teach machines to do the same?

According to Nell Watson, CEO of Poikos, we are already on our way. As the technology grows more powerful and sophisticated, we are moving towards creating true artificial intelligence. We are already at the stage of a bee and it's only a matter of time until our new colleague's mind was created by IBM.

Amir Rubin - Machines Understanding of Humans

Wed, 20 Aug 2014 17:43:04 GMT

"What if machines could sense the world the same way humans do?"

Perceptions shape our experiences and allows us to experience new realities. Having machines perceive the world as humans, do open up for a new paradigm of what it means to experience content.

By using laser sensors we can create exact 3D replicas of the physical world, bringing the content into our reality instead of the other way around. Paracosm co-founder Amir Rubin explains and shows examples of how it can be used.

Q&A - MACHINES UNDERSTANDING OF HUMANS

Wed, 20 Aug 2014 17:42:48 GMT

It’s an exciting proposition, to have robots and computers do stuff that are heavy, boring or time consuming. But, to really get machines and robots to work for us in a helpful and meaningful way we need to first let them learn what it’s like to be human. The question we need to ask ourselves is how we make it easier for the machines to take over.

In this session two thought leaders in the field will talk about the need to digitize our world for a computer based beings to understand it. The session closes the loop we started day 1 with the session on what drives humans.

Amir Rubin, co-founder, Paracosm
Amir will talk about how a constantly updated 3D map in the cloud allows for a generation of apps that can understand and interact with the environment.

Nell Watson, CEO, Poikos
Nell will investigate humanity’s present and future, with regards to how we program machines as tools through which to program ourselves.

Ivan Poupyrev - Designing for new technologies

Wed, 20 Aug 2014 17:42:09 GMT

"Gadgets are your friends."

To make sense of technology we need to use it in new and interesting ways. Instead of just ending up in a large pile of junk, how can we think beyond gadgets? Can we make it more sustainable by making the physical world interactive?

Labeled one of the best interaction designers in the world, Ivan Poupyrev, Technical Program Lead at the Google's Advanced Technology and Projects (ATAP), shows some mind-blowing examples of combining new technology with our environment.

Clara Gaggero Westaway - Merging physical and digital experiences

Wed, 20 Aug 2014 17:41:52 GMT

"There is no such thing as a pure digital experience."

As a designer at Special Projects, Clara Gaggero Westaway constantly tries to gap the bridge between the digital and physical experience. Even though your product is digital, it always exists in a physical context.

Listen to Clara talk about some of the amazing products that have come out of Special Projects, how they work and their use of extensive research to reach the best results.

Q&A - Making Sense of New Technologies

Wed, 20 Aug 2014 17:41:32 GMT

We constantly hear about promises of new technologies. Lately there’s been a lot of buzz about the internet of things, wearable devices and big data. Sometimes these technological improvements go silent and sometimes a long time passes before they are being adopted by the majority of people.

Often it’s the lack of good interfaces and design that is the main obstacle to come over to get new technologies off the ground. This is a big opportunity for companies that can figure it out.

This session is about how we approach new technologies from a design and communication perspective. It ties in well with the one on paying attention and solving real world problems from day 1.

Ivan Poupyrev, Technical Program Lead, Google ATAP
An award-winning scientist, inventor and designer working at the cutting edge of interaction technologies blending digital and physical realities.

Clara Gaggero Westaway, Designer, Special Projects
Clara will share her journey in pursuing the perfect balance of analogue and digital.

http://theconference.se

Lisa Lindström - Rethink (work) life

Wed, 20 Aug 2014 17:24:59 GMT

"To be able to do better things, you need to invest in trust."

Lisa Lindström, CEO of Doberman and board member of several Swedish companies, wants us to think of each meeting as something beautifully important that we can invest in. But the more complex things we are working on, the deeper the relationships has to be.

With examples of tools, tips and tricks, Lisa is showing us ways to fast-forward trust - both with our colleagues and our costumers.

Jessica Lawrence - The way we work is no longer working

Wed, 20 Aug 2014 17:19:56 GMT

"The way we work is no longer working."

Many organisations, old and new, are facing challenges when it comes to company culture. Jessica Lawrence, Executive Director at NY Tech Meetup, argues that in order to help people flourish and innovations to take place, we need to change the way we work and date to defy unhealthy company cultures.

And that doesn't just mean offering a free lunch or putting up a ping-pong table.

Brian Reed - Interview

Wed, 20 Aug 2014 16:32:24 GMT

Brian Reed interviewed by Andreas Ekström, Sydsvenskan.

Stephanie Pereira - Interview

Wed, 20 Aug 2014 16:27:02 GMT

Stephanie Pereira from Kickstarter interviewed by Andreas Ekström.

Q&A - Community Building

Wed, 20 Aug 2014 15:37:16 GMT

The collaboration and the creative force that are generated when people are coming together to exchange ideas and cooperate is a fundamental part of the success of today’s cities, companies and individuals. In this session you’ll learn how to make it happen. Solo is out, collaboration is in.

The speakers will talk about how to build a community both locally and globally.

Magnus Thure Nilsson, CEO, Media Evolution

Magnus Thure will talk about how to use visionary ideas to build a strong local community.

Stephanie Pereira, International Partnerships Lead, Kickstarter

Stephanie’s role at Kickstarter is to create and sustain relationships with their communities based outside of the US.

Stephanie Pereira - How to build a community online

Wed, 20 Aug 2014 15:36:27 GMT

"Kickstarter is a place where people come to be a part of something."

Kickstarter is a place where people can make things that might otherwise not exist. In her talk, International Partnership Lead Stephanie Pereira shares inspiring community stories from people with creative ideas, who want to bring a community together, and their methods for achieving this.

In its core, Kickstarter is a true ecosystem of ideas and projects, that brings together different people that care about the same thing, and make them collectively own it.

Magnus Thure Nilsson - Community Building

Wed, 20 Aug 2014 15:35:42 GMT

"It is not us, it's you - but without us, there is no you."

Magnus Thure Nilsson, CEO of Media Evolution, defines what a community is and what it means in a greater context. Understanding that "we are all in this together" is one of the most crucial aspects of communities.

This is also the basis for Media Evolution City and The Conference as platforms; to exchange knowledge, to be engaged, to learn and listen better, as well as to collaborate.

Q&A - Trust Making

Wed, 20 Aug 2014 12:28:00 GMT

A lot in our society is based on trust. It’s essential for all kinds of communication and business, whether it’s trust in people, companies, brands or institutions. Over the years we’ve developed methods to establish trustworthy relationships between entities that don’t know each other.

In this session you will learn how new technologies are allowing us to bring our good reputation with us, as well as establishing trust without a third party entity.

Juan Cartagena, founder and CEO of Traity
Juan will talk about how technology can aid trust making between people who don’t know each other by collecting reputation from different platforms in one place.

Sarah Jeong, writer and Harvard Law J.D.
Sarah will explain what Bitcoin is and how the underlying technology (blockchain) operates, and how the experiment of eliminating trust.

Sarah Jeong - The what and how of Bitcoin

Wed, 20 Aug 2014 12:27:48 GMT

"Human beings want to trust each other and the systems around them."

Can money exist without a government? And is the biggest value of the coin actually the gold or the face of the king?

Sarah Jeong, writer and Harvard Law School graduate, discusses the trust issues surrounding the Bitcoin blockchain. She concludes that even though Bitcoin may have started out as a reaction to the financial system, it has actually become a part of it.

Juan Cartagena - How to own your reputation online

Wed, 20 Aug 2014 12:26:22 GMT

"Should we let algorithms run the show - or should we do it by human hand?"

Juan Cartagena is the founder of Traity, a startup focusing on measuring people's reputation across social networks. He speaks of the growing importance of reputation in an economy where transactions between strangers are becoming more common.

Also, he mentions the challenges this entails - most notably, to which degree algorithms should be allowed to determine reputation.

Jenny Wilson - The Creative Process

Wed, 20 Aug 2014 11:28:54 GMT

"I'm drowning in a deep sea of ideas."

What does a creative process look like? Few things can be as personal and abstract as the creative process. Artist Jenny Wilson talk about her voyage going from a hollow shell to having a finished album.

How the initiating stages of a shut down intellect and vacant space slowly fills up with elusive signals of inspiration. The fear of acting on these signals as they surely will lead to a long and heavy task of collecting material but at the same time the satisfaction of feeling alive and sparkling.

David Gram - Increasing the Longevity of Content

Tue, 19 Aug 2014 18:53:21 GMT

"We are like mad scientists that are allowed to experiment."

How to create a longevity in a product that was invented 80 years ago? And how to still stay relevant in the ever changing world?

David Gram, Marketing Director of Lego Group's Future Lab, speaks about his experience of Intrapreneurship within the Lego Group. With this approach, it is always a challenge to stay true to the core values and be a rebel at the same time. You have to accept that people will hate your project in the beginning, because that's what the invention of future play is about.

Q&A - Increasing the Longevity of Content

Tue, 19 Aug 2014 18:47:57 GMT

Scott is going to share insights on how music is being consumed and what all content creators can learn from the change in new release tactics artists are pursuing.

Evan Sandhaus will talk about how The New York Times is working to utilize its vast archive in their daily news work.

David Gram, Marketing Director, Lego
David Gram will talk about how companies can breakout out of old habits to meet future challenges and disruptions in an agile, nimble and fast manner, minimizing risk and maximizing learning.

When user behavior and distribution channels change, content creators strategies have to change as well. There has been a change in the media industries for a long time now. It’s been big and it’s a big challenge for media creators and owners to find ways to figure out new models.

It seems like longevity is increasingly important to what we create. This is a session on how we can create products that are valuable to people for a long time and what strategies to use to stay in fans’ and customers’ minds not only on the day of your big release.

Evan Sandhaus - How to archive content

Tue, 19 Aug 2014 18:45:54 GMT

"Our relationship with the past has started to change."

Evan Sandhaus presents the future of the past told through the lens of the New York Times archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times has produced since 1851.

Let's face it: users don't have the time and inclination to find their way through the 163 year-old archive. Hence, the New York Times has found a way to successful digital archiving, based on three pillars: distribution, discovery and curation.

Erik Thorstensson - Prototyping Everything

Tue, 19 Aug 2014 18:44:58 GMT

"Trust immediacy - play!"

Who would guess playing around with waste material from plastic industries could lead up to creating one of the most flexible prototyping tools around? Prototyping and experimenting with materials and using things in other way than they were intended can lead to amazing products.

Listen to co-founder Erik Thorstensson's story about how they work at Creatables.

Masakazu Takasu - Interactive design from Japan

Tue, 19 Aug 2014 18:44:33 GMT

"Done is better than perfect."

Masakazu Takasu, technical evangelist at teamLab, takes us on a journey to his homeland of Japan and their exciting ways of using technology, design and science. teamLab combines these disciplines to create innovative digital solutions often with physical elements of interaction.

Through playing and experimentation, connecting prototyping with 3D graphics, art and much more, they're creating a whole new world of gaming, interactive decorations and augmented reality.

Q&A - Prototyping Everything

Tue, 19 Aug 2014 18:44:21 GMT

We grow up exploring ourselves and our surroundings. We learn how to interact with the community we live in. In our early days it’s ok to ask a lot of questions and to learn by doing and failing. Somewhere along the way we become less inclined to play and test to learn how things work, and it seems like we are supposed to know everything about what we do (listen to a politician interviewed on telly). A lot of us forget that craft of testing our way forward.

But, there is a global maker movement that is all about trying things out and building prototypes to understand if an idea works and if there’s a market for it. In this session you will learn about how you can prototype everything from business models to technology.

Erik Thorstensson, Co-founder, Creatables
Erik is a mechanical engineer, serial entrepreneur and maker of things and was named maker of the year 2014 by Maker Fair.

Masakazu Takasu, Technical Evangelist, TeamLab
Masakazu will show how ingenious technology and art is made in Japan today.

Rob Fitzpatrick, Tech Entrepreneur and author, The Mom Test
Rob will talk about how to prototype your ideas by making people say what they really think about them before you put them into practice.

http://theconference.se

Rob Fitzpatrick - (not) presenting your idea

Tue, 19 Aug 2014 18:44:06 GMT

"Leave your idea and your ego out of it."

Presenting your idea to other people is fishing for compliments, and compliments are bad data. Instead of talking about your product and idea directly, discuss on detail how people have handled their problems in the past.

Rob Fitzpatrick, author of The Mom Test, speaks about how to solve the issue, get commitments and keep away from guessing about the future.

Paul Adams - How to identify users problems

Tue, 19 Aug 2014 18:43:14 GMT

"Stop applying your ideas on how the world works today."

Throughout history we have consequently been applying new technology to fill needs in the existing world. As the VP of Intercom, Paul Adams aims to identify user problems.

Instead of obsessing about the technology itself, we should focus on what it can be used for. Just like the combustion engine and electricity came to be revolutionary for human networking, we should focus on how we can use the internet to change the world we live in.

Scott Cohen - How to keep users engaged over time

Tue, 19 Aug 2014 18:43:03 GMT

"We are not the ones consuming information, information is consuming us."

We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with user-generated content and time.

Coming from the music industry, Scott Cohen, founder of The Orchard, gives an insight into how to navigate today's jigsaw puzzle of micro content. He explains that we have to ask ourselves a different question, namely how to make people addicted to your content?

Peter Siljerud - How to relate to future change

Tue, 19 Aug 2014 18:42:31 GMT

"If the world was static we wouldn't need to change."

Generations ago it would be hard to convince people that today we take pictures of our food, upload it to a network and have friends and strangers interact with them on a global level.

Interpreting and understanding what the future will look like is very hard, but fortunately there are ways and tools to analyse what might lie ahead. Peter Silvered, futurist at Futurewise, gives us his favourite tips and tricks.

Q&A - Solving real world problems

Tue, 19 Aug 2014 18:41:54 GMT

Based on the sessions about what drives us as humans and how to pay attention to peoples’ behavior we are well equipped to take action. Let’s look into how we identify and solve real problems for real people.

When you have an idea it’s easy to be blinded by its (in your opinion) brilliance. A lot of products, campaigns and designs are created without anybody using it. That’s a waste. In this session you’ll gain new insights on how one company works to identify what problems users really have and how one futurist uses imagination to foresee future problems.

Paul Adams, VP of Product, Intercom

As one of the leading thinkers in social design and technology, Paul is going to talk about how to identify users problems.

Peter Siljerud, Futurist, Futurewise
Peter talk about tools and methods to anticipate future problems.

Q&A - Anatomy of Virality

Tue, 19 Aug 2014 18:30:52 GMT

THE ANATOMY OF VIRALITY

We see it over and over again. Brands that go to a crazy length to be seen. We know that attention has gotten harder to get and that it has to be earned. It seems that mouth to mouth, or rather mouse to mouse (keyboard to keyboard), sharing of news and brand messages are better than bought ones.

Learn from avid campaign makers and scrutinous statistic junkies on what really works to get peoples’ attention.

Per Cromwell, co-founder, Studio Total
Per will share his experiences, thoughts and conclusions from 10 years of disruptive marketing with many provocative and super smart campaigns in his bag.

Kevin Allocca, Head of Culture and Trends, YouTube
Kevin will explore what the concept of “viral” means in the web video space and deconstruct some of YouTube’s most popular (and interesting) memes and trends.

Kevin Allocca - Anatomy of Virality

Tue, 19 Aug 2014 18:30:29 GMT

"The ones that are really good are the ones that are rewriting the rules."

Kevin Allocca, Head of Culture and Trends at YouTube, breaks down the concept of virality with the help of phenomenons such as the Harlem Shake and the Ice Bucket Challenge.

Kevin describes how technology has brought a more open form of distribution, resulting in decentralization and participation. But is there a secret to what works? Or can it be so, that the things that make it work actually cannot be measured at all?

Per Cromwell - Stories worth retelling

Tue, 19 Aug 2014 18:27:21 GMT

"Either you're part of the content or you're part of the disruption."

In the eyes of Per Cromwell, co-founder of Studio Total, storytelling means designing and crafting something that people will want to retell.

Today, you cannot buy attention, you have to deserve it, and to be perceived as innovative, you also have to be innovative.

With examples from various Studio Total campaigns, Per talks about the importance of standing out and getting everyone to look - not only your target audience.

Kevin Allocca - Interview

Tue, 19 Aug 2014 17:15:23 GMT

Kevin Allocca, Youtube, interviewed by Andreas Ekström from Sydsvenskan

Juliana Rotich - How to enable others to make things happen

Tue, 19 Aug 2014 15:29:56 GMT

"It is in sharing that we create value."

Out of the need for better media coverage, Ushahidi was born. Co-founder Juliana Rotich explains why this new technology is a door opener to create a more transparent and better world - not only in Africa, but also on a global scale.

Through the concept of crowdsourcing, knowledge is being put in people's hands. This enables us to find true stories in data and give the world a better picture of what is really going on.

Q&A - Crash Course in Digital Literacy

Tue, 19 Aug 2014 14:46:15 GMT

Q&A - Crash Course in Digital Literacy

Erin Moore - Designing for time

Tue, 19 Aug 2014 14:45:08 GMT

"Don't underestimate what one second can do."

The world is moving a lot faster than it used to. Therefore, time is a utility. We expect to get something from the time we use, and we expect it to be worth it. Erin Moore, designer at Twitter, speaks from her experiences in UX design; in order to design for time, we need to design for efficiency, simplicity, access and delight.

Designers are the new clockmakers, and we need to make sure that the seconds we design for actually matters.

Ed Cooke - Memory techniques for learning

Tue, 19 Aug 2014 14:44:13 GMT

"Memories need to be used."

Memory techniques teaches us how to use our imagination to store information more powerfully, making our memories last longer.

While explaining the basic foundations for Memrise, an online learning platform focusing on memory training, Ed Cooke - himself Grand Master of Memory - learns us how to become better at remembering with the help from a few essential tricks.

Sara M. Watson - Tools for making data legible

Tue, 19 Aug 2014 14:43:44 GMT

"We need to demand more of the digital platforms that gather our data."

Through advanced algorithms and how we interact online, the major digital platforms are turning our behaviour into personal data. Although they are becoming more transparent, how can we make this data more legible to us?

Listen to Sara M Watson, internet critic at Berkman Center for Internet and Society at Harvard, talk about how we can make sense of the data behind the scenes with digital tools and plugins as well as personal interventions.

Mattan Griffel - Teach yourself to code

Tue, 19 Aug 2014 14:42:41 GMT

"Coders are the modern day artists."

The what, why and how of learning how to program. Like painting with a blank canvas, programming can help you make reality of the ideas in your head.

Mattan Griffel, co-founder of One Month, argues that by brute-force learning you can quickly pick up coding skills that allows you to manipulate the world around you, instead of being directed by the ones who can.

Ingrid Burrington - Where the internet is located

Tue, 19 Aug 2014 14:42:02 GMT

"Infrastructure is only something you notice when it stops working."

Internet is more than just what you interact with online. With miles of fiber lines and future ways of providing wireless connection, the major online companies are moving beyond tech into infrastructure while we are losing access.

Artist and writer Ingrid Burrington brings up the question on how we can use the infrastructure to take control of our own communication.

Daniel Margulies - The mind is anything but silent

Tue, 19 Aug 2014 14:34:40 GMT

"The mind is anything but silent!"

To be able to understand human behaviour, the activity level of the brain is vital. Did you know that the brain is always active, no matter what we are doing?

Daniel Margulies, brain scientist at the Max Planck Institute, presents insights on how spontaneous fluctuations in brain activity are connected to how we experience the world around us. As you get more into it, you will understand how these fluctuations balance internally oriented and externally oriented attention.

Caroline Jönsson - How human motivation works

Tue, 19 Aug 2014 14:34:23 GMT

"The ultimate power is decision."

Sport psychologist and former football player Caroline Jönsson looks into human driving forces from the heart's perspective and explains the nature of human motivation.

What is it really that drives us? This is a frequently asked question, especially in sports, that cannot be generally answered. The main driver depends on the individual's own values. But following our hearts is something that we all should have in common, because that is what gives us ultimate fulfillment.

Elaine Hsiao - Microbiota and gut feelings

Tue, 19 Aug 2014 14:34:03 GMT

"We have evolved with trillions of microorganisms that inhabit the human body."

Everybody has, at one point, wondered what we as humans are and are made of. Elaine Hsiao, Senior Research Fellow at the California Institute of Technology, responds to the latter with a simple answer: microorganisms.

They are also referred to as "the forgotten organ", since not a lot of people are actually aware that more than 10 000 unique species of microbiota inhabit every exposed surface of the body. Not only do these play important roles in biological processes - they also impact behaviour, health and disease.

Q&A - Brain, heart, gut - what drives us, really

Tue, 19 Aug 2014 14:33:38 GMT

Only when we understand human properties are we able to communicate with humans properly and give ourselves the possibility to play on and with human behavior. Therefore we open The Conference with a session where a brain scientist, a psychologist and an expert in microbiota in the human gut will share their insights on what drives us as humans from their very different angles.

Daniel Margulies, Max Planck Institute
Daniel will present research into how spontaneous fluctuations in brain activity modulate how we experience the world around us.

Caroline Jönsson, Sport Psychologist
Caroline is taking on the hearts’ perspective and will talk about motivation and fear.

Elaine Hsiao, Senior Research Fellow, Caltech
Senior Research Fellow in the Division of Biology and Biological Engineering at the California Institute of Technology, where she leads a research laboratory studying how the microbiota impact health and disease.

http://theconference.se/

Erika Hall - Data won’t tell us what to do!

Tue, 19 Aug 2014 14:33:00 GMT

"Data won't tell us what to do."

Is more data really helping humanity make better decisions? Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.

Erika Hall, Senior Strategist at Mule Design, reminds us that in order to meet real human needs, we need to approach the data we collect with empathy - seeing not only the facts, but the story.

Ge - Jin - Offline context and online stories

Tue, 19 Aug 2014 14:32:43 GMT

"There is always an inspiration waiting to be found."

Functioning as Human Factor Researcher at IDEO in Shanghai, Ge Jin works with translating research into innovative design. In this, he has discovered the importance of learning from subcultures and understanding the offline context when interpreting online stories.

Sille Krukow - Behavioral design

Tue, 19 Aug 2014 14:28:07 GMT

"Why is it so hard to change our behaviour on an every day basis?"

Nudge and behavioural design expert Sille Krukow explains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do the things that we do. But by observing both the behaviour and the context, it is possible to use design to change our habits to the better.

Eva Hoffman - Interview

Tue, 19 Aug 2014 14:20:26 GMT

Eva Hoffman interviewed by Andreas Ekström from Sydsvenskan.

Johanna Koljonen + Introduction

Tue, 19 Aug 2014 12:03:44 GMT

Johanna Koljonen's opening words for The Conference 2014.

Molly Crabapple - Art and the network

Tue, 19 Aug 2014 12:02:19 GMT

"A sketchpad can go places cameras cannot look."

For Molly Crabapple, art is the discipline of seeing. Together with her sketchpad, she has been able to see things cameras couldn't - portraying Guantanamo Bay prisoners, Occupy Wall Street protesters and Syrian refugees.

Molly talks of the importance of drawing in a networked world, where there are more images than ever before. She also challenges us as listeners to draw. Because even though it can't change the world, it might make us see it a bit differently.

Eva Hoffman - The limits of human temporality

Tue, 19 Aug 2014 11:52:12 GMT

"If we don't allow ourselves to waste some of it, time can turn on us."

Author Eva Hoffman points to the fact that lived time today is a highly valuable entity. She speaks of how digital technology has changed our perception of time, whilst our body and mind still follow its own biological pace, playing a vital role to our well-being.

Therefore, to really experience our experiences, we occasionally need to unwind - and unplug.