Media Insight

Interview with Juliette Melton

Wed, 19 Aug 2015 15:33:47 GMT

Interview with Juliette Melton, The New York Times, by Andreas Ekström, HD-Sydsvenskan.

Interview with Sabrina Majeed

Tue, 18 Aug 2015 16:54:40 GMT

Interview with Sabrina Majeed, BuzzFeed by Andreas Ekström, HD-Sydsvenskan.

Evan Sandhaus - How to archive content

Tue, 19 Aug 2014 18:45:54 GMT

"Our relationship with the past has started to change."

Evan Sandhaus presents the future of the past told through the lens of the New York Times archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times has produced since 1851.

Let's face it: users don't have the time and inclination to find their way through the 163 year-old archive. Hence, the New York Times has found a way to successful digital archiving, based on three pillars: distribution, discovery and curation.

Scott Cohen - How to keep users engaged over time

Tue, 19 Aug 2014 18:43:03 GMT

"We are not the ones consuming information, information is consuming us."

We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with user-generated content and time.

Coming from the music industry, Scott Cohen, founder of The Orchard, gives an insight into how to navigate today's jigsaw puzzle of micro content. He explains that we have to ask ourselves a different question, namely how to make people addicted to your content?

Kevin Allocca - Anatomy of Virality

Tue, 19 Aug 2014 18:30:29 GMT

"The ones that are really good are the ones that are rewriting the rules."

Kevin Allocca, Head of Culture and Trends at YouTube, breaks down the concept of virality with the help of phenomenons such as the Harlem Shake and the Ice Bucket Challenge.

Kevin describes how technology has brought a more open form of distribution, resulting in decentralization and participation. But is there a secret to what works? Or can it be so, that the things that make it work actually cannot be measured at all?

Sebastian Posth - Libraries in a Digital Age

Wed, 21 Aug 2013 22:15:33 GMT

Sebastian Posth is a publisher, consultant and entrepreneur in the publishing industry since 2004. He has a strong focus on digital distribution, ebook retail marketing and data analytics. He is the founder and CEO of Germany’s first ebook distributor and conversion house, Digital Content Distribution Director at arvato media (Bertelsmann), consultant for German and European ebook publishers, intermediaries, retailers and bookstores.

To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.

Richard Nash - Libraries in a Digital Age

Wed, 21 Aug 2013 22:13:55 GMT

Richard Nash is the VP of Community and Content at Small Demons. In this talk he gives an overview of the commercial response to e-lending and discuss its relation to the library sector.

To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.

Louise Overgaard - Libraries in a Digital Age

Wed, 21 Aug 2013 22:12:07 GMT

Louise Overgaard is the Team Manager at The Maker Library at The Aarhus Library. By constantly involving users and partners and by focusing on constant development, the library in Aarhus is transforming itself from a place for books to a place for relations. The Maker Library is focusing on informal learning processes and collaborative, user-driven innovation.

To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.

Kate Pullinger - Libraries in a Digital Age

Wed, 21 Aug 2013 22:11:03 GMT

Kate Pullinger writes novels, short stories, and digital fiction – works that combine text with image, sound, animation, video, music, and other media. Her most recent books include her collected short stories A Curious Dream, 2011, and the novel The Mistress of Nothing, which won Canada’s Governor General’s Literary Award for Fiction, 2009.

To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.

Javier Celaya - Libraries in a Digital Age

Wed, 21 Aug 2013 22:10:05 GMT

Javier Celaya is the vice president of the Spanish Digital Magazines Association (ARDE), member of the Executive Board of the Digital Economy Association of Spain and CEO and founder of Dosdoce.com, an online portal analyses the use of the new technologies in the cultural sector.

To explore the role of libraries in a digital age, Publit and Axiell has invited five internationally acclaimed experts to a two hour track. The first hour will focus on libraries as a place, elaborating on digitally enhanced buildings, hacker space's and community centres online. The second hour will offer an in-depth analysis of e-lending as a customised service, as opposed to handling physical products.

Henrik Berggren - Media Consumption Online

Wed, 21 Aug 2013 21:54:07 GMT

Henrik Berggren is a Swedish entrepreneur that relocated to Berlin to build Readmill – a digital reading platform for e-books. Readmill lets readers store all of their ebooks in one place, enjoy books in one of the best readers on iOS and share their favorite parts with friends.

We all listen, read, play and watch media on a daily basis. But how do we actually behave while doing it. In this session the speakers will try to paint a picture from the data they have as platforms or content creators. How much time do we spend with each content and how long does it live on for.

Alex Dale - Media Consumption Online

Wed, 21 Aug 2013 21:50:41 GMT

Alex Dale is the Chief Marketing Officer at King. Prior to King, Alex was in charge of the Microsoft consumer and online business in Eastern Europe. And before that, he was the founder and MD of UK broadband ISP, virgin.net. He started work in TV production at the BBC.

We all listen, read, play and watch media on a daily basis. But how do we actually behave while doing it. In this session the speakers will try to paint a picture from the data they have as platforms or content creators. How much time do we spend with each content and how long does it live on.

Caroline McCarthy - Collaborative Innovation

Thu, 23 Aug 2012 16:02:24 GMT

Caroline McCarthy is a marketer and editor at Google, working with industry thought leaders on the Google+ project and Google’s Think Quarterly marketing publication.

Sometimes it feels like we don’t have enought time to do things. But on the other hand it seems like a lot of people have some time to spare. And many small periods of time are potentially a lot of time. If you create a framework for people to work in, people might use it to help you with your venture. In this session you’ll learn how.

http://mediaevolution.se/theconference/

Lucy Küng - Making Money On Media

Thu, 23 Aug 2012 15:59:41 GMT

Lucy Küng is a professor, researcher and advisor on strategy and leadership in the media, creative and tech industries.

This session will discuss how media producers make money in a world where people increasingly want to have access to content rather than owning it. How do streams of music make up for CD’s and what about newspapers and magazines?

Öjje Holt - Making Money On Media

Thu, 23 Aug 2012 15:59:37 GMT

Öjje Holt is the Managing Director Nordics at Spotify, responsible for the growth and development of Spotify across the Nordics.

Rebecca Miskin - Making Money On Media

Thu, 23 Aug 2012 15:59:34 GMT

Rebecca Miskin is the Digital Strategy Director at Hearst Magazines UK, publisher of titles such us Elle and Esquire.

Christiane Vejlø - The Interest Graph

Wed, 22 Aug 2012 18:46:12 GMT

Christiane Vejlø is a leading digital trend expert, strategic adviser and founder of the digital lifestyle magazine Elektronista.dk.

We’ve had the social graph for some years, letting us use the relation between people. Now we are increasingly benefiting from understanding the relationships between ourselves and the things around us, with the building of interest graphs. Here we will dig deeper into it by looking at it from both a consumers and brands perspective.

http://mediaevolution.se/theconference

Maria Åkerlund - The Brain and the Cell

Wed, 22 Aug 2012 17:57:44 GMT

Maria Åkerlund, Senior Advisor Consumer Insights at Ericsson ConsumerLab, with 10 years of experience in researching consumer behavior.

We are all experiencing it from time to time, the paralysing feeling of the being overloaded with information. Feelings are one thing, but how is our brain coping with the vast amount of information that we’re bombarded with and how intimate is our relationship with the cellphone in reality?

Riyaad Minty

Thu, 25 Aug 2011 18:06:47 GMT

Riyaad Minty leads the Al Jazeera Network’s social media initiatives. As part of the Network’s New Media team, he ensures that Al Jazeera has a presence and is part of the conversation across Facebook, Twitter and other social media platforms.

Simon Klose - Funding Creativity with the Crowd

Thu, 25 Aug 2011 16:22:42 GMT

Simon Klose is a Swedish documentary film maker from Lund in southern Sweden. He has a law degree from Stockholm University and has lived on and off in Japan, South Africa and Sweden. He is currently directing TPB AFK: The Pirate Bay Away From Keyboard , a film he partially crowdfunded on Kickstarter. Simon will talk about what he learned from crowdfunding his future film.

Naveen Selvadurai - New business opportunities with disruptive thinking

Thu, 25 Aug 2011 15:53:59 GMT

Naveen is Co-founder of Foursquare, a location-based mobile platform that helps you explore the world around you, meet up with friends, discover new places, and save money using your phone. In this presentation Naveen talks about how Foursquare went from 0 to 10 million users, how the service evolved and what they’ve learnt from it.

Björn Jeffery [part 2] - Kids, entertainment and what history can teach us...

Wed, 24 Aug 2011 23:34:01 GMT

Björn Jeffery is the founder of Toca Boca, a game studio that makes digital toys for touchscreen devices. In this presentation Björn give insights on producing playful media experience for kids at very early age.

Malin Ströman - Kids, entertainment and what history can teach us about the...

Wed, 24 Aug 2011 23:33:55 GMT

Malin Ströman is a Concept Developer at SVT Children Interactive. In this presentation Malin gives an analysis of the success of the Nintendo blockbuster GameBoy, as always with the aspect of girls and games included.

Björn Jeffery [part1] - Kids, entertainment and what history can teach us...

Wed, 24 Aug 2011 23:33:40 GMT

Barry Coetzee - What We Can Learn From the Current Media Development in Africa

Wed, 24 Aug 2011 23:07:20 GMT

Barry Coetzee is the Chief Executive Officer of iVeri Payment Technologies, the company he founded in 1998.

Based in South Africa, Barry has dedicated the last decade to developing IT solutions to improve transactional banking in Africa. iVeri has created technology which is being used to address the transactional requirements in South Africa, Namibia, Nigeria, Kenya, Zimbabwe, Rwanda and Ethiopia.

Benjamin Joffe - How China Creates and Consumes Media

Wed, 24 Aug 2011 18:13:36 GMT

Benjamin Joffe is a renowned expert on Asia’s digital scene. During the past 11 years, he has been part of Japan’s mobile revolution, Korea’s Internet boom and the rise of China as a digital superpower.

Benjamin introduce the alternative digital media concepts and revenue models that thrive in China’s ultra-competitive environment, how they evolved from their ancestors, and how they can now benefit the rest of the world.